Subway / Tram / Bus
Digital and classic outdoor advertising in public transport is an efficient and powerful way for advertisers to communicate with a large number of people in and around the metropolitan area.
The arena
The collective network in the Oslo region can be seen as a circuit. Every morning, the public flows into the busiest central stations and out again in the afternoon to districts, cities and towns in the capital area. During the day and evening, trams, buses and the subway are the most important means of transportation for the population in the most densely populated area in Norway.
The media offer in this arena has been strategically developed to give advertisers an opportunity to be a natural part of everyday life for the ever-increasing number of passengers who use public transport. The digitization of the advertising surfaces is intensifying and, as a result of a richer data base, the knowledge about the travelers is constantly improving. This makes the arena particularly well suited for programmatic trading.
85 101 of
Subway stations with advertising
87
Trams
1000+
Buses
Every week, an average of 6,5 million travelers in the Oslo area board a bus, tram or subway car. These constitute a very attractive target group for advertisers and consist for a large part of young people and parents of young children who use public transport to and from school, work or other leisure activities.
Attractive target group
(parents of young children)
Natural presence
Hits most people
4 times a day
75%
Weekly coverage in Oslo municipality
Phone: 14 608 142
Weekly VAC exposures
Generated by classic surfaces
Phone: 75 055 940
Weekly viewed impressions (average)
Generated of digital surfaces with 100% SOV
Our classic advertising surfaces in this arena communicate very well with the collective public in the Oslo area. Classic advertising surfaces meet travelers when they arrive at subway stations and when they wait at tram stops.
The unique thing about this arena is that advertisers also communicate very effectively with the audience inside the buses, trams and subway cars and in large formats on the outside of these. This is a powerful combination that gives advertisers a dominant presence towards a very attractive audience in the capital area.
Good coverage in the Oslo region
Brand building
and purchase trigger
Natural presence
876
Classic surfaces
15 000
Interior advertising surfaces
67%
Weekly coverage in the Oslo region
Every day, more than 875 digital advertising surfaces communicate effectively with the public traveling by public transport in the Oslo area, and the number of screens increases every single month.
Digital advertising surfaces at the busiest subway stations and screens on board an ever-increasing number of trams, in combination with very good documentation, give advertisers a powerful and flexible tool when communicating with their audience in the capital area.
This flexibility and the good audience documentation also make the arena particularly well suited for programmatic trading.
Flexible
Targeted
Cost effective
1350
Screens in total
28
Large digital formats
252
Screens at subway stations
1100+
Screens on the tram
T-bane
Classic and digital advertising surfaces in trolleys
and at subway stations
252
Digital surfaces
690
Classic surfaces
28
Digital Premium surfaces
T-bane
Digital
Digital advertising spaces on the subway were established by JCDecaux in the period 2011-2012 and have since been an important tool for advertisers who want fast and effective coverage of the population in the capital area. The digital media offering at the arena has been greatly improved in 2025. New formats and locations will give advertisers more opportunities to communicate even more effectively with the audience than before.
Flexible and
cost effective
against attractive
target groups
Phone: 4 892 662
Weekly viewed impressions (average)
with 8,3% SOV
252
Digital surfaces
17
Stations with digital surfaces
Programmatic
Product
Digital
Digital advertising surfaces are now widely distributed on the metro network in the capital area. The development of the digital advertising offer in the metro network has been greatly improved in 2025, and new digital formats now communicate even more effectively with an attractive audience.
A new and more robust data base now makes it possible for advertisers to buy very precisely - also programmatically.
Product
X track
With X-Track Premium, advertisers reach close to 40 percent of the total subway audience in Oslo.
These are large LED screens strategically placed between tracks at major metro stations, right in front of the noses of travelers waiting on the platform every day. Here, brands can communicate effectively with attractive target groups.
Product
Premium
Large digital formats at the busiest central stations give advertisers the opportunity to "shout" a little extra loudly with both brand-building and sales-triggering messages.
The premium screens are strategically placed in the areas where travelers move on their way to or from waiting situations on the platforms.
T-bane
Line map
The line map shows all stations in the subway network. The various media types are marked on the stations where they are available to advertisers.
Digital (17 stations in total)
Digital Premium (2 stations in total)
T-bane
Line map
The line map shows all stations in the subway network. The various media types are marked on the stations where they are available to advertisers.
Classical (84 stations in total)
T-bane
Classic
Classic advertising surfaces on the subway network consist of the traditional Eurosize format and large formats at the stations, as well as weekly posters and roof arches inside the carriages. Everything placed to give advertisers the best possible coverage in Oslo and Bærum.
Flexible and
cost effective
against attractive
target groups
Phone: 13 805 744
Weekly VAC exposures (average)
690
Eurosize
84
Subway stations with advertising
Product
Eurosize
The classic Eurosize format communicates very effectively with travelers when they arrive or leave the large central stations, and at the entrances and platforms of stations further out in the Metro network - on all lines.
The advertising surfaces are very well suited to both brand-building and purchase-triggering messages, and hit travelers both on their way to and from work, school or leisure activities.
Product
Internal
Domination
No other media product gives advertisers the opportunity to spend more time with public transport travelers in the Oslo area than weekly posters and roof arch panels. By dominating these internal media products in all subway cars, advertisers are given a unique opportunity to communicate with weight to very attractive target groups in the Oslo area.
Every day, approximately 300 people get on the subway and buses in the Oslo area. The average journey time is 000 minutes. (Source: Routes). This opens up many exciting and creative opportunities to both engage and activate the travellers.
We know that outdoor advertising is one of the most important drivers of online activity, which makes these formats highly relevant in combination with traditional online advertising
T-bane
Line map
The line map shows all stations in the subway network. The various media types are marked on the stations where they are available to advertisers.
Classical (84 stations in total)
T-bane
Line map
The line map shows all stations in the subway network. The various media types are marked on the stations where they are available to advertisers.
Digital (17 stations in total)
Digital Premium (2 stations in total)
Trikk
Digital and classic advertising formats inside the trams. Classic advertising surfaces on the outside of the trams and at the busiest city center stops
1100+
Digital surfaces (inside the tram)
70
Eurosize
18
Tram stops
Trikk
Digital
During 2025, the tram fleet will increase to 87 new and state-of-the-art trams – all with 12 digital advertising surfaces inside. In total, over 1100 screens will give advertisers a unique opportunity to follow tram passengers on their journey.
Flexible and
cost effective
against attractive
target groups
Phone: 1 336 981
Weekly viewed impressions (average)
with 8,3% SOV
1100+
Screens inside the tram
18
Tram stops
Programmatic
Product
Digital
An average tram journey in Oslo and Bærum is 7,9 minutes. All the screens are strategically placed to communicate both advertising and public transport information, effectively with all the travelers at the same time. This is a very effective media channel that is particularly suitable for programmatic trading for both large and small advertisers.
Combined with advertising on classic advertising surfaces at 18 tram stops in central Oslo, the advertiser will have the opportunity to follow the passengers throughout the journey.
Trikk
Classic
Both inside and outside tram sets, as well as at 18 tram stops in Oslo, advertisers have access to a number of classic outdoor advertising formats. These communicate effectively to both the public traveling by public transport and to Oslo's population in general.
Flexible and
cost effective
against attractive
target groups
593 598
VAC exposures (average)
70
Eurosize
18
Tram stops
Product
Eurosize
At 18 stops where reading booths have been established on the tram network in the capital, advertisers can also communicate effectively with tram passengers and other passers-by in the classic outdoor Eurosize format. This makes it possible for the advertisers to join the entire journey, and start the communication already when the passengers are waiting at the stop.
The stops are particularly suitable in combination with both screens and weekly posters inside the trams and the large external formats on the trams that arrive at the stations approx. every 5 minutes.
Product
Portrait page
Portraitside is a large version of the classic Eurosize outdoor format on the side of all 87 trams that transport the public daily in the capital area. The trams move on the busiest axes in Oslo traffic, and communicate very well with the population traveling on the streets of the capital.
Portraitside is very suitable for advertisers who want extra visibility and coverage among the Oslo public. The format is easy to combine with Eurosize at tram stops and subway stations, as well as outside on buses.
Product
Weekly posters
The average travel time per boarding the tram is 7,9 minutes (Source: Ruter).
Weekly posters on the tram give advertisers an opportunity to spend more time with passengers than most other media channels. The message can therefore be more comprehensive, and travelers have plenty of time to respond to advertiser messages, such as to scan a QR code or to visit a website.
Surveys show that outdoor advertising is one of the most effective tools available to advertisers to drive traffic to websites.
Trikk
Line map
The line map shows all the stops in the tram network. The stops with advertising installations available to advertisers are marked with a symbol.
Bus
Every year, more than 170 million bus journeys are made in the capital area. Advertisers here communicate very effectively with both passengers and passers-by.
1000+
7200
170+ million
Bus
External
Outdoor bus advertising is a guarantor for advertisers seeking good visibility in Oslo and in the cities and towns around the capital. Large formats on the sides and back of the buses are very suitable for both brand-building and sales-triggering activities.
The traffic situation in and around the capital means that the buses often move at a speed that enables the public to spend time studying the advertising - whether they are moving on the street or sitting in a queue. At the same time, this opens up exciting and creative outlets that many advertisers know how to exploit.
Flexible and
cost effective
against attractive
target groups
1000+
Buses
2200
Holding places
170+
Millions of boardings per year
Product
Portrait page
Portraitside is a large version of the classic outdoor Eurosize format on the side of the buses. The format is available on the red city center buses in Oslo. These buses move on the busiest axes in Oslo traffic, and communicate very well with the population who travel on the street in all parts of the city.
Like Megaside, Portraitside is very suitable for advertisers who want extra visibility and coverage among the Oslo public. The format can easily be combined with Eurosize at tram stops or subway stations, as well as with external advertising on trams.
Product
Mega site
Megaside is the largest advertising format on the red city center buses. These buses move on the busiest axes in Oslo traffic and communicate very well with the population who travel on the street in all parts of the city.
This is a format for advertisers who want extra good visibility and coverage among the Oslo audience. Megaside is well suited for branding campaigns, but has also become a favorite among media channels and film distributors.
Product
Busback
The busback format is placed on the back of the vast majority (approx. 750) of the more than 1000 buses that transport a large number of passengers around the center of Oslo every day, and to and from the capital from the surrounding cities and towns. The busback format is therefore very visible throughout the Oslo region and is therefore particularly suitable for advertisers who want both good visibility in the city center and in the densely populated areas around the capital.
The traffic situation in and around the capital means that the buses often move at a speed that makes it possible for the public to spend time on the advertisement - especially those sitting in queues. At the same time, this opens up exciting and creative outlets, which many advertisers know how to exploit.
Bus
Internal
Inside all of the more than 1000 buses that are used in public transport in the capital area, advertisers can use classic formats that communicate effectively with passengers.
Flexible and
cost effective
against attractive
target groups
1000+
Buses
2244
Holding places
170+
Millions of boardings per year
Product
Internal
Domination
No other media product gives advertisers the opportunity to spend more time with public transport travelers in the Oslo area than weekly posters and roof arch panels. By dominating these interior media products in 1050 red Oslo buses and green regional buses, advertisers are given a unique opportunity to communicate with weight towards very attractive target groups in the Oslo area.
Every day, approximately 500 people board buses in the Oslo area. The average journey time is 000 on the red Oslo buses and 9,3 min. on the green regional buses (Source: Routes). This opens up many exciting and creative opportunities to both engage and activate the travellers.
We know that outdoor advertising is one of the most important drivers of online activity, which makes these formats highly relevant in combination with traditional online advertising.