Outdoor is an important brand builder as it creates brand expectations among new customers, while giving existing customers the feeling that they have made the right choice.
Outdoor allow advertisers to establish a physical presence in the every day life of the target audience. This creates what we call fame. Further, campaigns are often filmed and given a new life online and in social media.
Outdoor is a natural part of people’s everyday life. It can not be blocked, and especially young people say they both enjoy and notice this form of natural advertising.
Our natural presence and impact in the most populated areas make us a very attractive media channel when the goal is to reach the entire population quick and efficiently.
Communication with great impact towards a young audience and the right frequency is often very important for advertisers. We are present where the young people are.
With our digital inventory, advertisers can tailor campaigns to meet special communication needs, like adjusting the content for certain parts of the day or weather conditions. This can also be combined with activities in other media channels.
Relevance communicate more effectively with potential consumers. With JCDecaux you can control the content of your campaign and the preferred audience based on predefined rules or external data sources. SmartContent can also be easily used to integrate activities in our channel with activities in social media.
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