NORTHSIDE

35 percent of all visitors enter from this side, making it the busiest part of the station. This zone offer massive impact opportunities– with over 300 sqm of large format banners combined with 100% share of voice on the Digital Escalator Panels. This is the place to be to capture the audience attention while entering the station. Add Digital Premium and Digital Rail Panels to the campaign for total domination.

SEASIDE

The Seaside zone is located at the south side of the station, next to the Airport Express Train terminals. All commuters to the business district Barcode and visitors to the Oslo Opera House passes through this zone, making it a highly attractive B2B arena.

MAIN ENTRANCE

15 percent of the station’s visitors come through the main entrance. In addition to travelers, shoppers going to stores like Vinmonopolet frequent this area. Just outside the station we have a marketplace where you meet both those going in to the station, as well as those who mover around Øvre Torg, the area outside the station. Here you have the entrance to Scandic Hotel, Egon Restaurant and an entrance to Byporten shopping mall, so this is a very busy area that generate a lot of attention.

SHOPPING

This is the big shopping area at Oslo Central Station. People sped a lot of time here, as we know that 39 percent of visitors at the station spend at least 30 minutes there. Here the brand can take over the whole area with banner advertising, visible from both the ground floor and upper level.

TUBE IMPACT

Taking over the tube walls is an efficient way to reach many people, but you also meet them when they have time. Especially in the winter months, travelers spend a lot of time in the tubes while waiting for the train. Your message can also be prolonged on to the platforms where we have more displays, so that your message is the last thing travelers see before they enter the train with their phone in hand. We also know that OOH is the most efficient offline channel when it comes to generating online traffic, so this can really boost your campaign.