Train
Arenaen Tog consists of both classic and digital advertising surfaces at the busiest train stations in Norway.
The arena
More and more people are taking trains to and from and within the areas around the biggest cities. We have advertising installations at the most visited train stations that communicate very effectively with travelers with both classic and digital surfaces. This arena is at its strongest at times of the day when other advertising channels are weaker - in the morning and afternoon rush hours. This makes our train arena very popular with advertisers. The arena is used alone, or in combination with other channels that work well to meet people on the move - for example mobile.
Attractive target group
(parents of young children)
Natural presence
Hits most people
4 times a day
49
Train stations
25
cities
Every week, up to 3 million travelers use trains in Norway. Train travelers constitute a very attractive target group for advertisers and consist for a large part of young people and parents of young children who use trains to and from school, work or other leisure activities.
45,3%
Weekly coverage in the Oslo region
12 492 851
Weekly VAC exposures
Generated by classic surfaces
114 970 596
Weekly viewed impressions (average)
Generated of digital surfaces with 100% SOV
Our classic advertising surfaces at the train arena communicate very well with the travellers, especially in the Oslo region. The advertising surfaces are mainly placed in connection with waiting situations on or near the platforms. We know that a large proportion of travellers, especially in the afternoon, use the train time to plan purchases. Advertisers who use our classic advertising surfaces therefore have an opportunity to influence travelers very close to the moment of purchase.
Good coverage in the Oslo region
Brand building
and purchase trigger
Natural presence
645
Eurosize
45,3%
Weekly coverage in the Oslo region
Togarenaen is one of the most important digital outdoor arenas in Norway. We have crowd counters at the entrances of the most important train stations. This gives precise visitor numbers per hour. We also have sensors on all our screens that provide precise knowledge of how the audience moves, as well as the associated demographics. This makes this arena the best documented outdoor arena in Norway. In addition, flexibility for advertisers increases considerably, and makes it possible to tailor campaign solutions. We can easily control the communication precisely towards different target groups at train stations on certain days or times of the day - depending on the wishes or needs of the advertisers.
Flexible
Targeted
Cost effective
273
Screens
5
Large digital formats
22
Train stations
8 247 043
Weekly viewed impressions (average)
Train
JCDecaux today offers advertisers a large number of digital and classic advertising surfaces at the most visited train stations in Norway.
273
Digital surfaces
645
Classic surfaces
5
Digital Premium surfaces
Train
Digital
Our digital advertising installations have a natural presence in the train public's everyday life. A large proportion of travelers use the same stations every single day - on their way to/from work and other leisure activities.
Detailed audience data and the VIOOH Automation planning tool ensure full flexibility for advertisers. Both campaign print and message can be optimized based on location, days or times of the day - everything to make the communication effective for the advertiser, and as relevant to the audience as possible.
All of our digital advertising installations at the train arena are available for programmatic trading.
Flexible and
cost effective
against attractive
target groups
10 240 107
Weekly viewed impressions (average) with 8,3% SOV
273
Digital surfaces
22
Train stations
Programmatic
Train
Digital
Digital advertising installations have a natural presence in the train public's everyday life. A large proportion of travelers use the same stations every single day - on their way to/from work and other leisure activities.
Detailed audience data and the VIOOH Automation planning tool ensure full flexibility for advertisers.
All of our digital advertising installations at the train arena are available for programmatic trading.
Train
Premium
Our premium screens are large digital formats of the highest quality. All the large screens are strategically placed to cover the crowds at the busiest train stations in the country.
Digital gives advertisers great flexibility and their size gives them a dominant presence at train stations.
All of our digital premium screens at the train arena are available for programmatic trading.
An overview of our train stations can be found here.
Train
Classic
At more than 40 train stations in Norway, advertisers can use both the classic Eurosize format and classic large formats in their communication with an ever-growing train audience.
Classic advertising surfaces on many stations ensure advertisers effective coverage in the most densely populated areas in Norway, and are therefore suitable for both purchase-inducing and brand-building communication.
Flexible and
cost effective
against attractive
target groups
11 122 367
Weekly VAC exposures (average)
645
Eurosize
44
Train stations
Product
Eurosize
Our advertising surfaces in the classic Eurosize format give advertisers a natural presence in train commuters' everyday lives, with extra pressure at the train stations in and around the biggest cities in Norway.
Classic advertising surfaces at train stations ensure advertisers effective coverage in the most densely populated areas in Norway, and are therefore suitable for both purchase-inducing and brand-building communication.
An overview of our train stations can be found here.