Shopping
Classic and digital advertising surfaces closely linked to shops in shopping areas or in shopping centres.
The arena
Our advertising installations give advertisers a natural presence in, or very close to, the buying situation in the most densely populated areas in Norway. Advertisers can easily combine the properties of our classic and digital advertising surfaces, and the shopping arena is very well suited to both purchase-triggering and brand-building activities.
Fast national
and local coverage
Brand building
and purchase trigger
Targeted
62
Shopping malls
31
Cities and towns
The visitors to our shopping arena consist of women and men, young and old, who are either out on a specific errand or looking for something they can buy for themselves or others. Our shopping audience is in the actual buying situation.
At our shopping centers, door counters give us the exact number of visitors per. hour. Sensors on all digital advertising surfaces communicate with the mobile phones of the visitors and give us accurate information about who these people are (of course taking into account the GDPR), and how they move inside the centers. In other words, the shopping audience is very well documented and gives advertisers the opportunity to make precise advertising purchases.
42,4%
Weekly coverage - largest cities
(5) 582 415
Weekly VAC exposures
Generated by classic surfaces
(3) 027 788
Weekly viewed impressions (average)
Generated of digital surfaces
All our classic advertising surfaces in the shopping arena have what we at JCDecaux call Point of Sale (POS) properties. By that we mean that they are in the immediate vicinity of shops in shopping areas or in the malls around the most densely populated areas of the country. In other words, it is a very short way from the advertising installation to the store where visitors can buy the item being advertised.
Advertisers can use our classic shopping surfaces to build fast coverage with both brand-building and purchase-triggering campaigns - very close to the moment of purchase.
Good coverage
Brand building
and purchase trigger
Natural presence
372
Eurosize
25.9%
Weekly national coverage
44
Shopping malls
We have detailed knowledge of the visitors to our shopping arena. We have the demographics, and we know how the visitor numbers are distributed throughout the day. We control the content on all screens, minute by minute, from our head office in Oslo. This gives advertisers the opportunity to focus their communication on specific geographical areas, days or times of the day as it is particularly important for them to fight for the attention of visitors.
Flexible
Brand building
and purchase trigger
POS
328
Screens
2
Large format digital
59
Shopping malls
(3) 027 788
Weekly Viewed Impressions (average)
Shopping
Targeted advertising at the mall
328
372
2
Shopping
Digital
The shopping center audience is always very attractive to Norwegian advertisers. Our advertising screens are centrally located in the shopping centers in order to communicate as effectively as possible with the visitors - at the moment of purchase itself.
Detailed audience data and the VIOOH Automation planning tool ensure full flexibility for advertisers. Both campaign print and message can be optimized based on location, days or times of the day. This is to make the communication effective for the advertiser, and as relevant to the shopping center audience as possible.
All of our digital advertising surfaces in the shopping arena are available for programmatic trading.
Flexible and
cost effective
at the time of purchase
(3) 027 788
Weekly viewed impressions (average)
with 8,3% SOV
328
Digital surfaces
59
Shopping malls
Programmatic
Products
Digital
JCDecaux offers advertisers digital advertising space in more than 60 shopping centers widely distributed throughout the country. The shopping center audience is a very attractive target group for most advertisers.
Detailed audience data and the VIOOH Automation planning tool ensure full flexibility for advertisers. Both campaign print and message can be optimized based on location, days or times of the day.
All of our digital advertising surfaces in the shopping arena are available for programmatic trading.
Products
Premium
Our premium screens are large digital formats of the highest quality. All the big screens are strategically placed to cover the audience flows in the busiest areas of Oslo City and CC Vest.
The content is displayed in full motion and the screen is very well suited to both brand-building and purchase-triggering communication.
The premium screens are available for programmatic trading.
Distribution
| Aker Brygge Amanda Storsenterer The arcade Torgterrassen Bryn Centre Buskerud Storsenter CC Drammen CC West Down Town Mall Farmandstradet Gallery Shopping Center Grorud Centre Gullgruven Center Gulskogen Center Hercules Supermarket Holmlia Centre Horizon The source Kolbotn Square The Royal Center Kremmertorget |
The cube Hønefoss Laksevåg Center Lambertseter Center Liertoppen Shopping Center Lietorvet Shopping Center Lillestrøm Torv Linderud Centre Drammen magazine Manglerud Centre The market Haugesund Maxi Center Sandnes Maxi Storsenter Hamar Metro Center Nerstranda Shopping Centre Nordbyen Shopping Center Oasis Center Oppsal Center Oslo City Rykkinn Center Sjøsiden Shopping Center |
Skedsmo Center Solsiden Shopping Centre Stop Tune Shopping Center The City Center Stortorvet Kongsberg Stovner Center Strandtorget Shopping Center Tangen Center Press Center Tista Centre The square building West Square Torgkvartalet Shopping Centre Torvbyen Shopping Center Trekanten Shopping Center Trondheim Square Tveita Center Vinterbro Handelspark Åsane Storsenter |
Shopping
Classical
Our classic advertising surfaces in shopping centers build fast and good coverage in the most densely populated areas of the country. The advertising surfaces communicate well with a large audience very close to the moment of purchase - every single day!
Classic advertising surfaces in the shopping arena are particularly suitable for communication that triggers a purchase.
Flexible and
cost effective
against attractive
target groups
(5) 582 415
Weekly VAC exposures (average)
372
Eurosize
44
Shopping malls
Products
Eurosize
The classic outdoor Eurosize format is widely distributed in around 50 shopping centers throughout the country. Advertising surfaces communicate very well with a large audience at the moment of purchase - every single day!
Classic advertising surfaces in the shopping arena are particularly suitable for communication that triggers a purchase.
Distribution
| Amanda Storsenter Bryn Centre CC West Down Town Mall Farmandstradet Gulskogen Center Hercules Supermarket Holmlia Centre The source Kolbotn Square Krokstad Center The cube Hønefoss Loading Arena Lambertseter Center Liertoppen Shopping Center |
Lietorvet Shopping Center Lillestrøm Torv Linderud Centre Drammen magazine Manglerud Centre The market Haugesund Maxi Center Sandnes Maxi Storsenter Hamar Metro Center Nerstranda Shopping Centre Nordbyen Shopping Center Oasis Center Rykkinn Center Sjøsiden Shopping Center Skedsmo Center |
Solsiden Shopping Centre Stadium parks Stop Tune Shopping Center The City Center Stortorvet Kongsberg Stovner Center Strandtorget Shopping Center Press Center Tista Centre Trekanten Shopping Center Trondheim Square Tveita Center Vinterbro Handelspark Åsane Storsenter |
