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Shopping

Classic and digital advertising surfaces closely linked to shops in shopping areas or in shopping centres.

The arena

Our advertising installations give advertisers a natural presence in, or very close to, the buying situation in the most densely populated areas in Norway. Advertisers can easily combine the properties of our classic and digital advertising surfaces, and the shopping arena is very well suited to both purchase-triggering and brand-building activities.

Digital Shopping

Fast national
and local coverage

Brand building
and purchase trigger

Targeted

62

Shopping malls

31

Cities and towns

The visitors to our shopping arena consist of women and men, young and old, who are either out on a specific errand or looking for something they can buy for themselves or others. Our shopping audience is in the actual buying situation.

At our shopping centers, door counters give us the exact number of visitors per. hour. Sensors on all digital advertising surfaces communicate with the mobile phones of the visitors and give us accurate information about who these people are (of course taking into account the GDPR), and how they move inside the centers. In other words, the shopping audience is very well documented and gives advertisers the opportunity to make precise advertising purchases.

Audience

42,4%

Weekly coverage - largest cities

+5 582 415 XNUMX

Weekly VAC exposures

Generated by classic surfaces

+3 027 788 XNUMX

Weekly viewed impressions (average)

Generated of digital surfaces 

All our classic advertising surfaces in the shopping arena have what we at JCDecaux call Point of Sale (POS) properties. By that we mean that they are in the immediate vicinity of shops in shopping areas or in the malls around the most densely populated areas of the country. In other words, it is a very short way from the advertising installation to the store where visitors can buy the item being advertised.

Advertisers can use our classic shopping surfaces to build fast coverage with both brand-building and purchase-triggering campaigns - very close to the moment of purchase.

Eurosize

Good coverage

Brand building
and purchase trigger

Natural presence

372

Eurosize

25.9%

Weekly national coverage

44

Shopping malls

We have detailed knowledge of the visitors to our shopping arena. We have the demographics, and we know how the visitor numbers are distributed throughout the day. We control the content on all screens, minute by minute, from our head office in Oslo. This gives advertisers the opportunity to focus their communication on specific geographical areas, days or times of the day as it is particularly important for them to fight for the attention of visitors.

Digital Shopping

Flexible

Brand building
and purchase trigger

POS

328

Screens

2

Large format digital

59

Shopping malls

+3 027 788 XNUMX

Weekly Viewed Impressions (average)

Shopping

Digital

The shopping center audience is always very attractive to Norwegian advertisers. Our advertising screens are centrally located in the shopping centers in order to communicate as effectively as possible with the visitors - at the moment of purchase itself.

Detailed audience data and the VIOOH Automation planning tool ensure full flexibility for advertisers. Both campaign print and message can be optimized based on location, days or times of the day. This is to make the communication effective for the advertiser, and as relevant to the shopping center audience as possible.

All of our digital advertising surfaces in the shopping arena are available for programmatic trading.

Targeted and
effektivt
in shopping centres
throughout the country.

Flexible and
cost effective
at the time of purchase

+3 027 788 XNUMX

Weekly viewed impressions (average)
with 8,3% SOV

328

Digital surfaces

59

Shopping malls

Programmatic

Products

Digital

JCDecaux offers advertisers digital advertising space in more than 60 shopping centers widely distributed throughout the country. The shopping center audience is a very attractive target group for most advertisers.

Detailed audience data and the VIOOH Automation planning tool ensure full flexibility for advertisers. Both campaign print and message can be optimized based on location, days or times of the day.

All of our digital advertising surfaces in the shopping arena are available for programmatic trading.

Products

Premium

Our premium screens are large digital formats of the highest quality. All the big screens are strategically placed to cover the audience flows in the busiest areas of Oslo City and CC Vest.

The content is displayed in full motion and the screen is very well suited to both brand-building and purchase-triggering communication.

The premium screens are available for programmatic trading.

Distribution

Aker Brygge
Amanda Storsenterer
The arcade Torgterrassen
Bryn Centre
Buskerud Storsenter
CC Drammen
CC West
Down Town Mall
Farmandstradet
Gallery Shopping Center
Grorud Centre
Gullgruven Center
Gulskogen Center
Hercules Supermarket
Holmlia Centre
Horizon
The source
Kolbotn Square
The Royal Center
Kremmertorget
The cube Hønefoss
Laksevåg Center
Lambertseter Center
Liertoppen Shopping Center
Lietorvet Shopping Center
Lillestrøm Torv
Linderud Centre
Drammen magazine
Manglerud Centre
The market Haugesund
Maxi Center Sandnes
Maxi Storsenter Hamar
Metro Center
Nerstranda Shopping Centre
Nordbyen Shopping Center
Oasis Center
Oppsal Center
Oslo City
Rykkinn Center
Sjøsiden Shopping Center
Skedsmo Center
Solsiden Shopping Centre
Stop Tune Shopping Center
The City Center
Stortorvet Kongsberg
Stovner Center
Strandtorget Shopping Center
Tangen Center
Press Center
Tista Centre
The square building
West Square
Torgkvartalet Shopping Centre
Torvbyen Shopping Center
Trekanten Shopping Center
Trondheim Square
Tveita Center
Vinterbro Handelspark
Åsane Storsenter
Shopping

Klassisk

Our classic advertising surfaces in shopping centers build fast and good coverage in the most densely populated areas of the country. The advertising surfaces communicate well with a large audience very close to the moment of purchase - every single day!

Classic advertising surfaces in the shopping arena are particularly suitable for communication that triggers a purchase.

Targeted and
effektivt
in shopping centres
throughout the country.

Flexible and
cost effective
against attractive
target groups

+5 582 415 XNUMX

Weekly VAC exposures (average)

372

Eurosize

44

Shopping malls

Products

Eurosize

The classic outdoor Eurosize format is widely distributed in around 50 shopping centers throughout the country. Advertising surfaces communicate very well with a large audience at the moment of purchase - every single day!

Classic advertising surfaces in the shopping arena are particularly suitable for communication that triggers a purchase.

Distribution

Amanda Storsenter
Bryn Centre
CC West
Down Town Mall
Farmandstradet
Gulskogen Center
Hercules Supermarket
Holmlia Centre
The source
Kolbotn Square
Krokstad Center
The cube Hønefoss
Loading Arena
Lambertseter Center
Liertoppen Shopping Center
Lietorvet Shopping Center
Lillestrøm Torv
Linderud Centre
Drammen magazine
Manglerud Centre
The market Haugesund
Maxi Center Sandnes
Maxi Storsenter Hamar
Metro Center
Nerstranda Shopping Centre
Nordbyen Shopping Center
Oasis Center
Rykkinn Center
Sjøsiden Shopping Center
Skedsmo Center
Solsiden Shopping Centre
Stadium parks
Stop Tune Shopping Center
The City Center
Stortorvet Kongsberg
Stovner Center
Strandtorget Shopping Center
Press Center
Tista Centre
Trekanten Shopping Center
Trondheim Square
Tveita Center
Vinterbro Handelspark
Åsane Storsenter