Shopping
Classic and digital advertising surfaces closely linked to shops in shopping areas or in shopping malls
.
The arena
Our advertising installations give advertisers a natural presence in, or very close, the buying situation in the most densely populated areas in Norway. Advertisers can easily combine the features of our classic and digital advertising space, og shoppingcleanen is very suitable for both purchase-triggering and brand-building activities.

Fast national
and local coverage
Brand building
and purchase trigger
Targeted
67
Shopping malls
32
Municipalities
The visitors to our shopping arena consist of women and men, young and old, who are either out on a specific errand or looking for something they can buy for themselves or others. Our shopping audience is in the actual buying situation.
At our shopping centers, door counters give us the exact number of visitors per. hour. Sensors on all digital advertising surfaces communicate with the mobile phones of the visitors and give us accurate information about who these people are (of course taking into account the GDPR), and how they move inside the centers. In other words, the shopping audience is very well documented and gives advertisers the opportunity to make precise advertising purchases.


42,4%
Weekly coverage - largest cities
6
Weekly VAC exposures
Generated by classic surfaces
36
Weekly viewed impressions (average)
Generated of digital surfaces
All our classic advertising surfaces in the shopping arena have what we at JCDecaux call Point of Sale (POS) properties. By that we mean that they are in the immediate vicinity of shops in shopping areas or in the malls around the most densely populated areas of the country. In other words, it is a very short way from the advertising installation to the store where visitors can buy the item being advertised.
Advertisers can use our classic shopping surfaces to build fast coverage with both brand-building and purchase-triggering campaigns - very close to the moment of purchase.



Good coverage
Brand building
and purchase trigger
Natural presence
786
Eurosize
9
Large formats
25.9%
Weekly national coverage
26
Municipalities
We have detailed knowledge om the visiting of spring the shopping arena. Vi has demographicsenand we know how the visitor numbers distributes throughout the day. We control the content the screens, minute by minute, from our head office in Oslo. This gives advertisers the opportunity to sharpen the communication towards specific geographical areas, days or times of the day when it is especially important for them å fight for attentionone to the visitors.


Flexible
Brand building
and purchase trigger
POS
346
Screens
2
Large format digital
61
Shopping malls
36
Weekly Viewed Impressions (average)
Specification
Choose between Dynamic or Static Content.
We recommend that dynamic content is used, as this makes better use of the potential of the digital media format.
Dynamic content
Size: 1600 x 900 px
Color code: RGB
Spot length: 10 sec
Frame rate: 25 fps
Bit rate: 8 mbit / s
Encoding: H264
File format: MP4
Static content
Size: 1600 x 900 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
Delivery of files
Digital files: digitalt@jcdecaux.com
Help
Specification
Choose between Dynamic or Static Content.
We recommend that dynamic content is used, as this makes better use of the potential of the digital media format.
Dynamic content
Size: 1190 x 680 px
Color code: RGB
Spot length: 10 sec
Frame rate: 25 fps
Bit rate: 8 mbit / s
Encoding: H264
File format: MP4
Static content
Size: 1190 x 680 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
Delivery of files
Digital files: digitalt@jcdecaux.com
Help


Transformation
Targeted advertising at the mall
346 screens
4K Full Motion
61 shopping malls
Throughout Norway
36
Weekly Viewed Impressions (average)
Specification
Choose between Dynamic or Static Content.
We recommend that dynamic content is used, as this makes better use of the potential of the digital media format.
Dynamic content
Size: 1080 x 1920 px
Color code: RGB
Spot length: 10 sec
Frame rate: 25 fps
Bit rate: 8 mbit / s
Encoding: H264
File format: MP4
Static content
Size: 2160 x 3840 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
NB. The files must be delivered rotated -90 degrees counterclockwise
Delivery of files
Digital files: digitalt@jcdecaux.com
Help


National
Nationwide classic advertising areas close to purchase
26 municipalities
Spread all over Norway
23% coverage
Weekly national coverage
4 153 154
Weekly VAC exposures
Specification
Size: 1185 x 1750 mm
Light dimensions: 1160 x 1710 mm
Color code: CMYK
Resolution: 100 dpi
File format: PDF
Dynamic content
This product does not allow dynamic content. Only still images are allowed.
Delivery of files
Print files: motiv@jcdecaux.com
Help


POS Grocery
Advertising surfaces with a maximum of 100m to the nearest grocery store
375 errors
Backlit surfaces
Max 100 m
To the nearest grocery store



New! Panorama
Extra large format outside Oslo City


Domination
Makes it possible to dominee one of the most visited shopping centers in Oslo
256 m²
Central locations
220 000
Weekly visitors
50% SOOT
Share of time on digital surfaces



A unique opportunity in the center of Oslo

