EnglishNorwegian
Google Translate

Our media offer

Streets & Squares

Shopping

Commuter

Prices

Whoah

Programmatic

Insight

Creative campaigns

Products & Services

About us

Company

Contact

Vacancy

News

| Privacy Statement
JCDecaux Logo

Shopping

Classic and digital advertising surfaces closely linked to shops in shopping areas or in shopping malls

.

The arena

Our advertising installations give advertisers a natural presence in, or very close, the buying situation in the most densely populated areas in Norway. Advertisers can easily combine the features of our classic and digital advertising space, og shoppingcleanen is very suitable for both purchase-triggering and brand-building activities.  

Digital Shopping
Fast national
and local coverage
Brand building
and purchase trigger
Targeted

67

Shopping malls

32

Municipalities

The visitors to our shopping arena consist of women and men, young and old, who are either out on a specific errand or looking for something they can buy for themselves or others. Our shopping audience is in the actual buying situation.  

At our shopping centers, door counters give us the exact number of visitors per. hour. Sensors on all digital advertising surfaces communicate with the mobile phones of the visitors and give us accurate information about who these people are (of course taking into account the GDPR), and how they move inside the centers. In other words, the shopping audience is very well documented and gives advertisers the opportunity to make precise advertising purchases. 

Audience

42,4%

Weekly coverage - largest cities

6 116 662

Weekly VAC exposures

Generated by classic surfaces

36 752 145

Weekly viewed impressions (average)

Generated of digital surfaces 

All our classic advertising surfaces in the shopping arena have what we at JCDecaux call Point of Sale (POS) properties. By that we mean that they are in the immediate vicinity of shops in shopping areas or in the malls around the most densely populated areas of the country. In other words, it is a very short way from the advertising installation to the store where visitors can buy the item being advertised.  

Advertisers can use our classic shopping surfaces to build fast coverage with both brand-building and purchase-triggering campaigns - very close to the moment of purchase.  

Eurosize
Good coverage
Brand building
and purchase trigger
Natural presence

786

Eurosize

9

Large formats

25.9%

Weekly national coverage

26

Municipalities

We have detailed knowledge om the visiting of spring the shopping arena. Vi has demographicsenand we know how the visitor numbers distributes throughout the day. We control the content the screens, minute by minute, from our head office in Oslo. This gives advertisers the opportunity to sharpen the communication towards specific geographical areas, days or times of the day when it is especially important for them å fight for attentionone to the visitors.  

Digital Shopping
Flexible
Brand building
and purchase trigger
POS

346

Screens

2

Large format digital

61

Shopping malls

36 752 145

Weekly Viewed Impressions (average)

Oslo City

Premium

Large digital formats in malls

Oslo City, CC West

Premium

Ours premium screenr are large digital formats in supreme quality. at the big screens are pstrategic placed to cover audience flows of the busiest areas in Oslo City and CC Vest. The content is displayed in full motion and the screen is very suitable for both brand-building and purchase-triggering communication.

L

Read more

Oslo City

Premium

Oslo City is one of the busiest shopping centers in Oslo. The mall located in the middle i the most visited the area of ​​the capital and stands out with its urban profile. The big screen allows full motion og gives advertisers a unique opportunity to communicate powerfully to a young and urban audience, who is happy to be inspired.

Oslo City Premium
Oslo City Premium

271 inches

Adaptive brightness

Full exercise

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

Oslo City

CC West

Premium

CC Vest has changed significantly over the years and today consists of a varied selection of chain stores and independent stores. The center also has a very good offer in catering and health. CC Vest Premium allows full exercise, and gives advertisers the opportunity to communicate with force to an attractive audience who are happy to be inspired.

CC Vest Large screen
CC Vest Large screen

180 inches

Adaptive brightness

Full exercise

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

CC West

CC West Map
Digital Shopping

Digital

Targeted advertising at the mall

346 screens

4K Full Motion

61 shopping malls

Throughout Norway

36 752 145

Weekly Viewed Impressions (average)

Shopping

Digital

The mall audience is very attractive to Norwegian advertisers. Ours advertisingscreens is located to communicate so effectively as possible with the visitors - at the time of purchase. Vyear planning tool, VIOOH Automation, enables advertisers å control communication very targeted.
L

Read more

Shopping

Digital

JCDecaux currently has 346 screens distributed on 61 shopping malls i the whole country.  

Digital Shopping
Digital Shopping

Ddigital advertising space in the shopping arena provides advertiserthe message very good coverage towards an attractive target group in the most densely populated areas. This creates a unique arena where brands communicater with customers i the moment of purchase. 

346

Screens

61

Shopping malls

3 062 679

Impressions per week

(average - SOT 8,3%)

Distribution
Aker Brygge
Amanda Storsenter
Arcade Square terraces
Bryn Centre
Buskerud Storsenter
CC Drammen
CC West
City South
Down Town Mall
Farmandstradet
Gallery Shopping Center
Grorud Centre
Gullgruven Center
Gulskogen Center
Hercules Supermarket
Holmen Centre
Holmlia Centre
Horizon
The source
Kolbotn Square
The Royal Center
Kremmertorget
The cube Hønefoss
Laksevåg Center
Lambertseter Center
Liertoppen Shopping Center
Lietorvet
Lillestrøm Torv
Linderud Centre
Drammen magazine
Manglerud Centre
The market Haugesund
Maxi Center Sandnes
Maxi Storsenter
Metro Center
Nerstranda shopping center
Nordbyen Shopping Center
Oasis Center
Oppsal Center
Oslo City
Rykkinn Center
Sjøsiden Shopping Center
Skedsmo Center
Solsiden shopping center
Stop Shopping Mall
Storbyen Shopping Center
Stortorvet Kongsberg
Stovner Center
Strandtorget Shopping Center
Tangen Center
Enter the center
Tiller Square
Tista Centre
The square building
Torgkvartalet shopping center
Torvbyen Shopping Center
Trekanten Shopping Center
Trondheim Square
Tveita Center
Vinterbro Handelspark
Åsane Storsenter
Advertising area at the mall

National

Nationwide classic advertising areas close to purchase

26 municipalities

Spread all over Norway

23% coverage

Weekly national coverage

4 153 154

Weekly VAC exposures

Shopping

National

Our classic shopping networks build fast and good coverage in the most densely populated areas of the country. Rshout outthe surfaces in these series communicater good with a big audience very close to the moment of purchase - each only day.

L

Read more

Shopping

National

One of the strongest features of the outdoor advertising channel is that our advertising surfaces communicater best at times of the day when others media channels are weaker. We are best in areas of the country where advertising noise is high, and competition between different brands in the same category is fierce. 

Shopping
Shopping

Purchase trigger

Backlit

Natural presence

Purchase trigger

Advertising often aims to influence consumers in the buying situation. Experience shows that exposures close to the time of purchase are very effective in influencing the choices we make in stores. Our advertising installations give advertisers a natural presence in, or very close to, the buying situation in the most densely populated areas in Norway.

Overview
Shopping National 75

This series consists of 75 classic advertising surfaces, which communicate effectively and close to purchase with about 16,8% of the population in the largest urban areas in Norway every week.

Shopping National 150

This series consists of 150 classic advertising surfaces, which communicate effectively and close to purchase with about 23% of the population in the largest urban areas in Norway every week.

Key figures
19 Municipalities
16,8% Coverage
1 VAC exposures
19 Municipalities
23% Coverage
4 VAC exposures

Distribution

Amanda Storsenter
Bryn Centre
CC West
Down Town Mall
Farmandstradet
Gulskogen Center
Hercules Supermarket
Holmen Centre
Holmlia Centre
Hovenga
The source
Kolbotn Square
Krokstad Center
The cube Hønefoss
Lade Arena
Lambertseter Center

Liertoppen Shopping Center
Lietorvet Shopping Center
Lillestrøm Torv
Linderud Centre
Drammen magazine
Manglerud Centre
The market Haugesund
Maxi Center Sandnes
Maxi Storsenter
Metro Center
Moseporten Center
Kalbakken Center
Nerstranda shopping center
Nordbyen Shopping Center
Oasis Center
The sea side
The sunny side
Stadium parks
Stop Tune Shopping Center
The City Center
Stortorvet
Stovner Center
Strandtorget Shopping Center
Enter the center
Tiller Square
Tista Centre
Torvbyen Shopping Center
Trekanten Shopping Center
Trondheim Square
Tveita Center
Vinterbro Handelspark
Åsane Storsenter
POS Grocery

POS Grocery

Advertising surfaces with a maximum of 100m to the nearest grocery store

375 errors

Backlit surfaces

Max 100 m

To the nearest grocery store

Shopping

POS Grocery

All advertising carriers in this network is closer than 100 meters from a grocery store. We have GPS coordinates for all our classic advertising surfaces that can be matched to the desired store selection. We offer 375 surfaces with these properties. This does our POS network to one of the market's best and most cost-effective alternatives. 
L

Read more

POS

Grocery 375

The vast majority of, perhaps especially parents of young children, recognizes itself in the frustration one can experience in the store: "What should I buy for dinner today?" Advertising on outdoor advertising spaces in the immediate vicinity of the store is very effective in influencing purchasing. Our POS surfaces are hand-picked to communicate with people on their way to the grocery store and are never more than 100 meters from the nearest store.   

POS Grocery
Eurosize

Purchase trigger

Backlit

Max 100 m

Purchase trigger

Advertising often aims to influence consumers in the buying situation. Experience shows that exposures close to the time of purchase are very effective in influencing the choices we make in stores. Our advertising installations give advertisers a natural presence in, or very close to, the buying situation in the most densely populated areas in Norway.

Distribution
Asker
Bergen
Baerum
Drammen
Egersund
Fredrikstad
Gjesdal
Hamar
Haugesund
Karmøy
Clap
Kongsberg
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Moss
Northern Follo
Oslo
Porsgrunn
Randaberg
Ringerike
Sandnes
Sarpsborg
Skien
Sola
Stavanger
Time
Trondheim
Tonsberg
Ullensaker
Ås
Oslo City Panorama

Novelty! Panorama

Extra large format outside Oslo City

Oslo City

Panorama

Oslo City is centrally located in the most visited area in the capital, in close proximity to Oslo Central Station, Oslo Bus Terminal, as well as trams and the metro station at Jernbanetorget. Oslo City Panorama gives advertisers the opportunity to communicate with a large number of visitors and passers-by in a large format that ensures high attention. The large format also significantly increases the likelihood that the audience will get both the sender (advertiser) and the advertising message.

L

Read more

Oslo City

Panorama

Extra large format outside Oslo City. This banner is very visible to an average of 120 visitors and passers-by every single week, and can easily be combined with Oslo City Domination and Oslo City Showcase.

Oslo City Panorama

Large format

Impact

Impact

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

Oslo City

Oslo City Banner

Banner

Extra large format inside Oslo City

71 M²

Centrally located inside Oslo City

220 000

Weekly visitors

75 stores

Oslo City

Banner

Oslo City is one of the busiest shopping centers in Oslo. The center located in the middle the most visited area in the capital, the near connection to Oslo Central Station, Oslo Bus Terminal and buses, trams and Ttrack on Jtram square.

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Domination

Makes it possible to dominee one of the most visited shopping centers in Oslo

256 M²

Central locations

220 000

Weekly visitors

50% SOOT

Share of time on digital surfaces

Oslo City

Domination

Oslo City Domination consists of large banners in combination with Digital Premium Oslo City. This combination of digital and classic formats is particularly suitable for communicating with weight to an audience in the buying situation.  

Oslo City is one of the busiest shopping centers in Oslo and differs out with its urban profile. 

L

Read more

Oslo City

Domination

Oslo City is one of the busiest shopping centers in Oslo. The shopping center is located in the middle of the most visited area in the capital. With Oslo City Domination, you cover the entire center and communicate with power to a young and urban audience.

Oslo City Domination
Oslo City Premium

Domination

Urban audience

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

This product contains:
Oslo City Premium
1x
Oslo City Premium is located above the main entrance - the busiest entrance in Oslo City. The content is displayed in full motion and you get 50% Share of Time.
Digital
15x
Oslo City Domination includes 50% Share of Time on all 15 digital surfaces inside the center. This is how we cover all entrances, meeting points and waiting places at the center.
Banner
1x
This is one of the largest single banners in our product portfolio. This hangs in the main hall and is very well visible.
Triangular Banner
2x
There are two of these three-sided products in Oslo City Domination. This design is designed to cover all axes of motion. They hang in the amphitheater and the main hall and both are ten meters high.

Distribution

Oslo City

Skoda Oslo City Showcase

A unique opportunity in the center of Oslo

Oslo City

Oslo City Showcase is located at the main entrance to one of the most visited shopping centers in Oslo. The showcase room alone, or in combination with Oslo City Premium the screen, gives advertisers a unique opportunity to communicate with weight to visitors and passers-by in one of the busiest audience areas in the capital.

L

Read more

Oslo City

A unique opportunity in the center of Oslo

Customer dialogue

Impact

Events

Adventure

Skoda Oslo City Showcase

Oslo City Showcase gives advertisers a fantastic opportunity to showcase their products og creative solutions in a showcase room of 38m², in one of the busiest public areas in Oslo. The room has 3 meter high glass walls on 3 sides, something which ensures very good visibility. Advertisers who want to give audiences the opportunity to experience brands up close can easily open the showcase room all the way up by sliding the doors aside.

Combination series Digital

Combination series

Combine all the arenas

Classic & Digital

Combination series

Our advertising arenas have different strengths. In order for advertisers to have the opportunity to utilize these at the same time, we offer classic and digital combination series. These provide our advertiserse widest coverage nationally and extra pressure in cities where competition between advertisers is fiercest. 
L

Read more

Classic

Combination series

JCDecaux offers three: various classic combination series, all of which are distributed on both Streets & The Square, Shopping and Commuter arenas. The series is designed to provide such a wide National coverage as possible. One of the series is in addition reinforced with large advertising space in Oslo. This for to provide advertisingreno extra Press in that area of ​​the country where the battle for audience attention is greatest. 

Combination series Classic
Combination series Classic

Streets & Squares

Shopping

Commuter

Total 325
With a total of 325, advertisers get distribution in all of JCDecaux's 39 municipalities. This is a nationwide series that has an optimal combination of surfaces in the Gater & Torg, Pendler and Shopping arenas. The series delivers maximum coverage cost-effectively throughout JCDecaux's Eurosize distribution.

47,9%

Weekly national coverage

10 661 188

Weekly VAC exposures

Generated by classic surfaces 
Total 355
This is a powerful combination series, distributed in all arenas in 39 Norwegian municipalities. The series has also been reinforced with 27 Oslo Backlite surfaces, which contributes to valuable coverage in the most densely populated area in Norway.

51,4%

Weekly national coverage

13 330 327

Weekly VAC exposures

Generated by classic surfaces 
Total 650
This is our largest combination series, distributed in all arenas. The series is nationwide with distribution in as many as 39 municipalities. A total of 650 delivers maximum coverage and high frequency within the entire JCDecaux Eurosize distribution.

52,4%

Weekly national coverage

22 236 546

Weekly VAC exposures

Generated by classic surfaces 
Distribution

Asker
Bergen
Baerum
Drammen
Eigersund
Fredrikstad
Gjesdal
Hamar
Haugesund
Horten
Karmøy
Clap
Kongsberg

Kristiansand
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Moss
Northern Follo
Oslo
Porsgrunn
Randaberg
Ringerike
Sandnes

Sarpsborg
Skien
Sola
Stavanger
Steinkjer
Stjordal
Time
Tromsø
Trondheim
Tonsberg
Ullensaker
Vestby
Ås

Digital

Combination series

Services two different digital combination series both of which are distributed on our arenas - Digital Total and Digital Total Oslo. Begge series gives advertisers the opportunity to communicate effectively with a large the audience as weekday moves in the cityscape, at shopping centers and at train stations in the most densely populated areas in Norway. 

Combination series Digital

Streets & Squares

Shopping

Commuter

Total Digital Oslo

This digital combination series gives advertisers 60% Oslo coverage every single week. Digital Total Oslo consists of 153 digital advertising spaces, distributed at 13 shopping centers, three train stations and at Aker Brygge. Weekly prices vary due to seasonal variations for the audience levels.

59,3%

Weekly coverage in Oslo municipality

6 801 174

Weekly viewed impressions

(average - SOT 8,3%) 
Distribution

Aker Brygge
CC West
Hauketo Station
Holmlia Centre
Lambertseter center
Linderud Centre
National Theater Station

Oppsal Center
Oslo Central Station
Skøyen Station
Stovner Center
Bryn Centre
Tveita Center
Manglerud Centre
The square building
Grorud Centre
Oslo City
Totally digital

This is our biggest digital combination victory. Digital Total consists of 491 digital advertising spaces in a total of 32 municipalities - spread over 61 shopping centers, 12 train stations and pedestrian streets in four cities. This powerful digital series delivers national coverage and is particularly strong in cities and densely populated areas. Weekly prices vary due to seasonal variations for the audience levels.

29,8%

Weekly national coverage

9 689 883

Weekly viewed impressions

(average - SOT 8,3%) 
Distribution
Asker
Bergen
Baerum
Drammen
Elverum
Fredrikstad
Halden
Hamar
Haugesund
Horten
Kongsberg
Kongsvinger
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Nesodden
Northern Follo
Oslo
Porsgrunn
Ringerike
Sandnes
Sarpsborg
Skien
Stavanger
Stjordal
Tromsø
Trondheim
Tonsberg
Ullensaker
Ås

Prices Shopping

Classical

Digital