Shopping
Classic and digital advertising surfaces closely linked to shops in shopping areas or in shopping malls
.
The arena
Our advertising installations give advertisers a natural presence in, or very close, the buying situation in the most densely populated areas in Norway. Advertisers can easily combine the features of our classic and digital advertising space, og shoppingcleanen is very suitable for both purchase-triggering and brand-building activities.
Fast national
and local coverage
Brand building
and purchase trigger
Targeted
67
Shopping malls
32
Municipalities
The visitors to our shopping arena consist of women and men, young and old, who are either out on a specific errand or looking for something they can buy for themselves or others. Our shopping audience is in the actual buying situation.
At our shopping centers, door counters give us the exact number of visitors per. hour. Sensors on all digital advertising surfaces communicate with the mobile phones of the visitors and give us accurate information about who these people are (of course taking into account the GDPR), and how they move inside the centers. In other words, the shopping audience is very well documented and gives advertisers the opportunity to make precise advertising purchases.
42,4%
Weekly coverage - largest cities
6
Weekly VAC exposures
Generated by classic surfaces
36
Weekly viewed impressions (average)
Generated of digital surfaces
All our classic advertising surfaces in the shopping arena have what we at JCDecaux call Point of Sale (POS) properties. By that we mean that they are in the immediate vicinity of shops in shopping areas or in the malls around the most densely populated areas of the country. In other words, it is a very short way from the advertising installation to the store where visitors can buy the item being advertised.
Advertisers can use our classic shopping surfaces to build fast coverage with both brand-building and purchase-triggering campaigns - very close to the moment of purchase.
Good coverage
Brand building
and purchase trigger
Natural presence
786
Eurosize
9
Large formats
25.9%
Weekly national coverage
26
Municipalities
We have detailed knowledge om the visiting of spring the shopping arena. Vi has demographicsenand we know how the visitor numbers distributes throughout the day. We control the content the screens, minute by minute, from our head office in Oslo. This gives advertisers the opportunity to sharpen the communication towards specific geographical areas, days or times of the day when it is especially important for them å fight for attentionone to the visitors.
Flexible
Brand building
and purchase trigger
POS
346
Screens
2
Large format digital
61
Shopping malls
36
Weekly Viewed Impressions (average)
Premium
Large digital formats in malls
Specification
Choose between Dynamic or Static Content.
We recommend that dynamic content is used, as this makes better use of the potential of the digital media format.
Dynamic content
Size: 1600 x 900 px
Color code: RGB
Spot length: 10 sec
Frame rate: 25 fps
Bit rate: 8 mbit / s
Encoding: H264
File format: MP4
Static content
Size: 1600 x 900 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
Delivery of files
Digital files: digitalt@jcdecaux.com
Help
Oslo City
Premium
Oslo City is one of the busiest shopping centers in Oslo. The mall located in the middle i the most visited the area of the capital and stands out with its urban profile. The big screen allows full motion og gives advertisers a unique opportunity to communicate powerfully to a young and urban audience, who is happy to be inspired.
271 inches
Adaptive brightness
Full exercise
Brand building
Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.
Increased attention
Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.
Distribution
Oslo City
CC West
Premium
CC Vest has changed significantly over the years and today consists of a varied selection of chain stores and independent stores. The center also has a very good offer in catering and health. CC Vest Premium allows full exercise, and gives advertisers the opportunity to communicate with force to an attractive audience who are happy to be inspired.
180 inches
Adaptive brightness
Full exercise
Brand building
Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.
Increased attention
Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.
Distribution
CC West
Specification
Choose between Dynamic or Static Content.
We recommend that dynamic content is used, as this makes better use of the potential of the digital media format.
Dynamic content
Size: 1190 x 680 px
Color code: RGB
Spot length: 10 sec
Frame rate: 25 fps
Bit rate: 8 mbit / s
Encoding: H264
File format: MP4
Static content
Size: 1190 x 680 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
Delivery of files
Digital files: digitalt@jcdecaux.com
Help
Transformation
Targeted advertising at the mall
346 screens
4K Full Motion
61 shopping malls
Throughout Norway
36
Weekly Viewed Impressions (average)
Shopping
Transformation
JCDecaux currently has 346 screens distributed on 61 shopping malls i the whole country.
Ddigital advertising space in the shopping arena provides advertiserthe message very good coverage towards an attractive target group in the most densely populated areas. This creates a unique arena where brands communicater with customers i the moment of purchase.
342
Screens
61
Shopping malls
3
Impressions per week
(average - SOT 8,3%)
Distribution
Amanda Storsenter
Arcade Square terraces
Bryn Centre
Buskerud Storsenter
CC Drammen
CC West
City South
Down Town Mall
Farmandstradet
Gallery Shopping Center
Grorud Centre
Gullgruven Center
Gulskogen Center
Hercules Supermarket
Holmen Centre
Holmlia Centre
Horizon
The source
Kolbotn Square
The Royal Center
The cube Hønefoss
Laksevåg Center
Lambertseter Center
Liertoppen Shopping Center
Lietorvet
Lillestrøm Torv
Linderud Centre
Drammen magazine
Manglerud Centre
The market Haugesund
Maxi Center Sandnes
Maxi Storsenter
Metro Center
Nerstranda shopping center
Nordbyen Shopping Center
Oasis Center
Oppsal Center
Oslo City
Rykkinn Center
Skedsmo Center
Solsiden shopping center
Stop Shopping Mall
Storbyen Shopping Center
Stortorvet Kongsberg
Stovner Center
Strandtorget Shopping Center
Tangen Center
Enter the center
Tiller Square
Tista Centre
The square building
Torgkvartalet shopping center
Torvbyen Shopping Center
Trekanten Shopping Center
Trondheim Square
Tveita Center
Vinterbro Handelspark
Åsane Storsenter
Specification
Choose between Dynamic or Static Content.
We recommend that dynamic content is used, as this makes better use of the potential of the digital media format.
Dynamic content
Size: 1080 x 1920 px
Color code: RGB
Spot length: 10 sec
Frame rate: 25 fps
Bit rate: 8 mbit / s
Encoding: H264
File format: MP4
Static content
Size: 2160 x 3840 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
NB. The files must be delivered rotated -90 degrees counterclockwise
Delivery of files
Digital files: digitalt@jcdecaux.com
Help
National
Nationwide classic advertising areas close to purchase
26 municipalities
Spread all over Norway
23% coverage
Weekly national coverage
4 153 154
Weekly VAC exposures
Shopping
National
One of the strongest features of the outdoor advertising channel is that our advertising surfaces communicater best at times of the day when others media channels are weaker. We are best in areas of the country where advertising noise is high, and competition between different brands in the same category is fierce.
Purchase trigger
Backlit
Natural presence
Purchase trigger
Advertising often aims to influence consumers in the buying situation. Experience shows that exposures close to the time of purchase are very effective in influencing the choices we make in stores. Our advertising installations give advertisers a natural presence in, or very close to, the buying situation in the most densely populated areas in Norway.
Overview
Shopping National 75
This series consists of 75 classic advertising surfaces, which communicate effectively and close to purchase with about 16,8% of the population in the largest urban areas in Norway every week.
Shopping National 150
This series consists of 150 classic advertising surfaces, which communicate effectively and close to purchase with about 23% of the population in the largest urban areas in Norway every week.
Key figures
16,8% Coverage
1 VAC exposures
23% Coverage
4 VAC exposures
Distribution
Amanda Storsenter
Bryn Centre
CC West
Down Town Mall
Farmandstradet
Gulskogen Center
Hercules Supermarket
Holmen Centre
Holmlia Centre
Hovenga
The source
Kolbotn Square
Krokstad Center
The cube Hønefoss
Lade Arena
Lambertseter Center
Lietorvet Shopping Center
Lillestrøm Torv
Linderud Centre
Drammen magazine
Manglerud Centre
The market Haugesund
Maxi Center Sandnes
Maxi Storsenter
Metro Center
Moseporten Center
Kalbakken Center
Nerstranda shopping center
Nordbyen Shopping Center
Oasis Center
The sea side
Stadium parks
Stop Tune Shopping Center
The City Center
Stortorvet
Stovner Center
Strandtorget Shopping Center
Enter the center
Tiller Square
Tista Centre
Torvbyen Shopping Center
Trekanten Shopping Center
Trondheim Square
Tveita Center
Vinterbro Handelspark
Åsane Storsenter
Specification
Size: 1185 x 1750 mm
Light dimensions: 1160 x 1710 mm
Color code: CMYK
Resolution: 100 dpi
File format: PDF
Dynamic content
This product does not allow dynamic content. Only still images are allowed.
Delivery of files
Print files: motiv@jcdecaux.com
Help
POS Grocery
Advertising surfaces with a maximum of 100m to the nearest grocery store
375 errors
Backlit surfaces
Max 100 m
To the nearest grocery store
POS
Grocery 375
The vast majority of, perhaps especially parents of young children, recognizes itself in the frustration one can experience in the store: "What should I buy for dinner today?" Advertising on outdoor advertising spaces in the immediate vicinity of the store is very effective in influencing purchasing. Our POS surfaces are hand-picked to communicate with people on their way to the grocery store and are never more than 100 meters from the nearest store.
Purchase trigger
Backlit
Max 100 m
Purchase trigger
Advertising often aims to influence consumers in the buying situation. Experience shows that exposures close to the time of purchase are very effective in influencing the choices we make in stores. Our advertising installations give advertisers a natural presence in, or very close to, the buying situation in the most densely populated areas in Norway.
Distribution
Bergen
Baerum
Drammen
Egersund
Fredrikstad
Gjesdal
Hamar
Haugesund
Karmoy
Clap
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Moss
Northern Follo
Oslo
Porsgrunn
Randaberg
Sandnes
Sarpsborg
Skien
Sola
Stavanger
Time
Trondheim
Tonsberg
Ullensaker
Ås
New! Panorama
Extra large format outside Oslo City
Oslo City
Panorama
Extra large format outside Oslo City. This banner is very visible to an average of 120 visitors and passers-by every single week, and can easily be combined with Oslo City Domination and Oslo City Showcase.
Large format
Impact
Brand builder
Brand building
Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.
Increased attention
Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.
Distribution
Oslo City
Banner
Extra large format inside Oslo City
71 m²
Centrally located inside Oslo City
220 000
Weekly visitors
75 stores
Specification
Static content
Size: 7800 x 9800 mm
Color code: CMYK
Resolution: 100 dpi
File format: PDF
Dynamic content
This product does not allow dynamic content. Only still images are allowed.
Delivery of files
Print files: motiv@jcdecaux.com
Domination
Makes it possible to dominee one of the most visited shopping centers in Oslo
256 m²
Central locations
220 000
Weekly visitors
50% SOOT
Share of time on digital surfaces
Oslo City
Domination
Oslo City is one of the busiest shopping centers in Oslo. The shopping center is located in the middle of the most visited area in the capital. With Oslo City Domination, you cover the entire center and communicate with power to a young and urban audience.
Domination
Urban audience
Brand builder
Brand building
Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.
Increased attention
Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.
This product contains:
Oslo City Premium
1x
Digital
15x
Banner
1x
Triangular Banner
2x
Distribution
Oslo City
A unique opportunity in the center of Oslo
Oslo City
A unique opportunity in the center of Oslo
Customer dialogue
Events
Adventure
Oslo City Showcase gives advertisers a fantastic opportunity to showcase their products og creative solutions in a showcase room of 38m², in one of the busiest public areas in Oslo. The room has 3 meter high glass walls on 3 sides, something which ensures very good visibility. Advertisers who want to give audiences the opportunity to experience brands up close can easily open the showcase room all the way up by sliding the doors aside.
Combination series
Combine all the arenas
Classic
Combination series
JCDecaux offers three: various classic combination series, all of which are distributed on both Streets & The Square, Shopping and Commuter arenas. The series is designed to provide such a wide National coverage as possible. One of the series is in addition reinforced with large advertising space in Oslo. This for to provide advertisingreno extra Press in that area of the country where the battle for audience attention is greatest.
Streets & Squares
Shopping
Commuter
Total 325
47,9%
Weekly national coverage
10
Weekly VAC exposures
Generated by classic surfaces
Total 355
51,4%
Weekly national coverage
13
Weekly VAC exposures
Generated by classic surfaces
Total 650
52,4%
Weekly national coverage
22 236 546
Weekly VAC exposures
Generated by classic surfaces
Distribution
Asker
Bergen
Baerum
Drammen
Eigersund
Fredrikstad
Gjesdal
Hamar
Haugesund
Horten
Karmoy
Clap
Kongsberg
Kristiansand
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Moss
Northern Follo
Oslo
Porsgrunn
Randaberg
Ringerike
Sandnes
Sarpsborg
Skien
Sola
Stavanger
Steinkjer
Stjordal
Time
Tromsø
Trondheim
Tonsberg
Ullensaker
Vestby
Ås
Digital
Combination series
Services two different digital combination series both of which are distributed on our arenas - Digital Total and Digital Total Oslo. Begge series gives advertisers the opportunity to communicate effectively with a large the audience as weekday moves in the cityscape, at shopping centers and at train stations in the most densely populated areas in Norway.
Streets & Squares
Shopping
Commuter
Total Digital Oslo
This digital combination series gives advertisers 60% Oslo coverage every single week. Digital Total Oslo consists of 153 digital advertising spaces, distributed at 13 shopping centers, three train stations and at Aker Brygge. Weekly prices vary due to seasonal variations for the audience levels.
59,3%
Weekly coverage in Oslo municipality
6
Weekly viewed impressions
(average - SOT 8,3%)
Distribution
Aker Brygge
CC West
Hauketo Station
Holmlia Centre
Lambertseter center
Linderud Centre
National Theater Station
Oslo Central Station
Skøyen Station
Stovner Center
Bryn Centre
Manglerud Centre
The square building
Grorud Centre
Oslo City
Totally digital
This is our biggest digital combination victory. Digital Total consists of 491 digital advertising spaces in a total of 32 municipalities - spread over 61 shopping centers, 12 train stations and pedestrian streets in four cities. This powerful digital series delivers national coverage and is particularly strong in cities and densely populated areas. Weekly prices vary due to seasonal variations for the audience levels.