For a playful advertiser such as Red Bull, we knew that regular sampling just wouldn’t cut it. This week, Red Bull has its very own pinball vending machine at Oslo Central Station.
Red Bull wanted to appeal to the 80’s and 90’s nostalgia. The box design first appeared in the 80s but was saved until Red Bull launched its Organics by Red Bull, which is an organic soft drink series. Organics by Red Bull launched on May 1, 2018, and the new products come in four new flavors; Simply Cola, Tonic Water, Ginger Ale and Bitter Lemon. The product line is 100% organic, contains 100% natural ingredients, and is also 100% not an energy drink. To trigger nostalgia and the playfulness of Red Bull, we launched a classic pinball game as the main element of the campaign, an idea that Red Bull came up with themselves.
JCDecaux bought the game and has completely redesigned and rebuilt it.
-It has been a long and demanding process, and at the same time, very exciting. The attention to detail has been extreme, and we are super happy about the result. I must take this opportunity to thank everyone involved in the project, says Stian Stark Husby, Head of Innovate at JCDecaux. The pinball game is now at Oslo Central Station. It is free to use and became an immediate success. Already the first day there was a long line to play.
– This is an activity that triggers the audience. If you hit a ball in two specific spots, a cold can of Organics by Red Bull is vended out. Most people are happy just to play the game, and a cool can of Red Bull is a pleasant surprise, says Kim Pham, Jr. Brand Manager at Red Bull.