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Commuter

Classic and digital advertising surfaces at the busiest train statione in Norway

.

The arena

More and more people are taking trains og from and inthe nn the areas around the largest cities. We have advertising installations on the most visited train stations that communicates very effectively with the travelers with both classic and digital surfaces. This athe reindeer are at their strongest at times of the day when other advertising channels are weaker - in the morning and afternoon rush hour. This makes our commuter arena very popular with advertisers. Arenaen used alone, or in combination with , channels that work well to meet people on the go - for example mobile.

Commuter Digital
Attractive target group
(parents of young children)
Natural presence
Hits most people
4 times a day

45

Train stations

25

cities

Each week uses up to 3 millioner travelers our commuter arena. The commuters make up a very attractive target group for advertisers and consists for a large part of young people and parents of young children who uses trains to and from school, work or other leisure activities.

Commuter Audience

45,3%

Weekly coverage in the Oslo region

16 796 079

Weekly VAC exposures

Generated by classic surfaces 

68 557 692

Weekly viewed impressions (average)

Generated of digital surfaces 

Our classic Advertising surfaces in the commuter arena communicate very well with the travelers, especially i The Oslo region. The advertising surfaces are mainly located i in connection with waiting situations on or near the platformenes. We know that a large proportion of travelers, especially in the afternoon, uses the train time to to plan purchasing. Advertisers which uses vare classic advertising space gets derfor an opportunity to onseem the travelers very near the moment of purchase. 

Commuter Classic
Good coverage in the Oslo region
Brand building
and purchase trigger
Natural presence

723

Eurosize

8

Large formats

44,5%

Weekly coverage in the Oslo region

The commuter arena is one of the most important digital outdoor arenas in Norway. We have audiencecounters in the entrances at the main train stations. This gir presisee visitor numbers per. hour. We also have sensors on all our screens as gives precise knowledge of how the audience movesand belonging demographics. This makes the commuter arena it best documented the outdoor arena in Norway. In addition increases flexibility for advertisers considerably, and do it possible to tailor campaign solutions. We can easily control communication precise against different target groups of train stationNer of specific days or times of the day - depending on the desire of the advertisersr or need.

Commuter Digital
Flexible
Targeted
Cost effective

97

Screens

4

Large digital formats

12

Train stations

68 557 692

Weekly viewed impressions (average)

Oslo S XXL

XXL

Large digital format in the waiting hall at Oslo S

850 000

Weekly visitors

16 min

Average waiting time

53%

Uses the station several times a week

Oslo S.

XXL

The big screen is located in the heart of the waiting hall. It is very well visible to both travelers and visitors to Oslo Scentral station. The big screen is powerful alone, but is most effective in combination with the other digital advertising surfaces at the station. Oslo S XXL works great for livestreaming av event or other creative outlets.

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Oslo S.

XXL

This is a 5,5 meters high screen in the waiting hall at Oslo Scentral station - Norway's most visited train station. Train passengers on Oslo S. has an average waiting time of 16 minutes, and surveys conducted by Bane NOR show that this section is drawn up in the waiting hall where XXL Oslo S is located. The high audience, in combination with the waiting time, has made the screen one of our most in-demand digital products.

Digital outdoor advertising in the waiting hall at Oslo S
Oslo S XXL

247 inches

Full motion

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution
Oslo Central Station
Oslo S Premium

Premium

Large digital formats at key locations

Oslo S, National Theater, Gardermoen

Premium

Ours premium screenr are large digital formats in supreme quality. at the big screens are pstrategic placed to cover audience flows of de busiest train stations in the country. The digital provides advertisersne great flexibility og the size gir a dominant presence on train stations. 

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Oslo S.

Premium

An iconic curved screen inside Oslo S.central station. The station has about 850 visitors in week and is by far the most important the train station in Norway. Screen location makes it communicate very effectively with visitors at Oslo S, as well a large proportion of those visitors who walks between two of the capital's most visited shopping malls; Oslo City and Byporten. 

Oslo S Premium
Oslo S Premium

Large format

Full motion

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution
Oslo Central Station
Nationaltheatret

Premium

The National Theater Premium is located i the heart of the waiting hall of Norway second most visited train station. The station has a central location in what is considered by many to be Oslo financial and lawyer district. The screen covers everyone who walks from the waiting hall to the exit at the subway. This gives Nationaltheatret Premium extra good viewing time towards an attractive target group. High audiences, large digital format and full motion content have made the screen a favorite with advertisers.

Nationaltheatret Premium
Nationaltheatret Premium

Large format

Full motion

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

National Theater Station

Gardermoen

Premium

En digital premium screen of Norway , largest train station. Gardermoen Station is a hub for everyone who uses trains to and from the airport. Gardermoen Premium communicates particularly well with travelers who use the escalator down to the platforms og excellent for both brand building- and sales-triggering communication. 

Gardermoen Premium
Gardermoen Premium

Large format

Full motion

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

OSL Gardermoen

Commuter Digital

Digital

Flexible advertising at train stations

97 screens

4K Full Motion

42,5% coverage

Weekly coverage in Oslo municipality

68 557 692

Weekly Viewed Impressions (average)

Commuter

Digital

The number of train journeys in Norway increases considerably in normal years, and VOur digital advertising installations have a natural presence in the commuter audience's everyday life. A large proportion of travelers use the same stations every single day - on the way to / from work and other leisure activities. The screens make it easy to change messages, which provides advertisersr a unique opportunity to communicate with efficient frequency with both sales-triggering and brand-building communication.

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Commuter

Storby Digital

Effective communication against commuters in and around the largest urban areas in Norway.

Commuter Digital
Commuter Digital

More and more people are taking trains to, and in the surrounding areas, the largest cities in Norway. Young target groups make up a large proportion of these commuters. We have advertising installations at the busiest train stations and communicate very efficiently to travelers with both classic and digital advertising surfaces. 

97

Screens

12

Train stations

5 713 141

Impressions per week

(average - SOT 8,3%)

A natural part of everyday life

Outdoor advertising is perceived by the public as not annoying and intrusive. At the same time, the outdoors is one of the media channels that creates the most attention around the advertiser message. The public can not opt ​​out of outdoor advertising, nor is this something they want. We are namely - a natural part of everyday life.

Distribution
Bergen Station
Drammen Station
Gardermoen Station
Lillestrøm Station
Lysaker Station
National Theater Station
Oslo Central Station
Sandvika Station
Ski Station
Skøyen Station
Stavanger Station
Trondheim Station
Commuter

Oslo Digital

Effective communication on those three largest train stations in Oslo. 

Commuter Digital
Commuter Digital

More and more people use trains to and from work, school and leisure activities in hovedstaden. We have digitized the main stations in Oslo - Oslo S, Nationaltheatret and Skøyen - to communicate even more efficiently and flexibly with travelers. The screens cover the most common movement patterns used by visitors of the stations. 

59

Screens

3

Train stations

5 085 308

Impressions per week

(average - SOT 8,3)

A natural part of everyday life

Outdoor advertising is perceived by the public as not annoying and intrusive. At the same time, the outdoors is one of the media channels that creates the most attention around the advertiser message. The public can not opt ​​out of outdoor advertising, nor is this something they want. We are namely - a natural part of everyday life.

Distribution

Oslo S.

Nationaltheatret

The prank

Skøyen Station

Big Cities

Natural presence in train commuters weekday

44 train stations

Throughout Norway

20,1% coverage

Weekly coverage in big cities

6 245 768

Weekly VAC exposures

Commuter

Big Cities

Ours Commuter City modules provide advertisers a natural presence in train commuters weekday, with extra pressure on the train stations in and around the largest cities in Norway - Oslo, Bergen, Trondheim and Stavanger. 

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Commuter

Big Cities

More and more people want to use trains og from work, school and others freetime activities. The advertising surfaces in our Commuter Storby modules can not be opted out by the public, and especially young target groups answer that they both like and notice this form of natural advertising.

Commuter Storby
Commuter Storby

Good coverage

Backlit

Natural presence

A natural part of everyday life

Outdoor advertising is perceived by the public as not annoying and intrusive. At the same time, the outdoors is one of the media channels that creates the most attention around the advertiser message. The public can not opt ​​out of outdoor advertising, nor is this something they want. We are namely - a natural part of everyday life.

Overview
Commuter Storby 100

100 Eurosize
44 Train stations

Commuter Storby 200

200 Eurosize
44 Train stations

Key figures
16,7% Coverage in the largest cities
3 VAC exposures
6,8 Frequency in the Oslo region
20,1% Coverage in the largest cities
6 VAC exposures
14,4 Frequency in the Oslo region

Distribution
Asker Station
Bergen Station
Billingstad Station
Blommenholm Station
Bryne Station
Drammen Station
Fetsund Station
Fjellhamar Station
Fredrikstad Station
Gardermoen Station
Gausel Station
Hamar Station
Heimdal Station
Hvalstad Station
Høvik Station
Jessheim Station
Jåttåvågen Station
Kjelsås Station
Kløfta Station
Kolbotn Station
Kristiansand Station
Langhus Station
Larvik Station
Lillestrøm Station
Lysaker Station
Lørenskog Station
Moss Station
Oslo Central Station
National Theater Station
Porsgrunn Station
Rygge Station
Sandnes Station
Sandvika Station
Sarpsborg Station
Skien Station
Skøyen Station
Stabekk Station
Stavanger Station
Steinkjer Station
Stjørdal Station
Power Station
Trondheim Station
Tønsberg Station
Vestby Station
Commuter Greater Oslo

Greater Oslo

Good locations at train stations in Big-Osloarea

23 train stations

In Greater Oslo

46,4% coverage

Weekly coverage in the Oslo region

5 005 584

Weekly VAC exposures

Commuter

Greater Oslo

These modules consists of either 75 or 150 classic commuter surfaces in Eurosize-format. They are localized in and round the capital. By purchasing these modules, you ensure a very efficient presence on the busiest train stations i Greater Oslo.

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Commuter

Greater Oslo

Commuters The Greater Oslo modules cover the busiest stationse in Oslo-the area especially good. This gives advertisers a good frequency throughout the week in an area of ​​the country where advertising noise is high. 

Commuter Greater Oslo
Commuter Greater Oslo

Good coverage

Backlit

Natural presence

A natural part of everyday life

Outdoor advertising is perceived by the public as not annoying and intrusive. At the same time, the outdoors is one of the media channels that creates the most attention around the advertiser message. The public can not opt ​​out of outdoor advertising, nor is this something they want. We are namely - a natural part of everyday life.

Overview
Commuter Greater Oslo 75
75 Eurosize
23 Train stations
Commuter Greater Oslo 150
150 Eurosize
23 Train stations
Key figures
44,8% Coverage in the Oslo region
2 VAC exposures
5,4 Frequency in the Oslo region
46,4% Coverage in the Oslo region
5 VAC exposures
10,5 Frequency in the Oslo region

Distribution
Asker Station
Billingstad Station
Blommenholm Station
Fetsund Station
Fjellhamar Station
Gardermoen Station
Hvalstad Station
Høvik Station
Jessheim Station
Kjelsås Station
Kløfta Station
Kolbotn Station
Langhus Station
Lillestrøm Station
Lysaker Station
Lørenskog Station
National Theater Station
Oslo Central Station
Sandvika Station
Skøyen Station
Stabekk Station
Power Station
Vestby Station
Gardermoen platform

Perrong

Backlit large format by arrival Gardermoen

5 200 000

Passengers during the promotion period

6/10

Lives in Oslo

Gardermoen

Perrong

Thete er en backlit light box strategically located on arrival at Gardermoen station. The space is offered with a longer viewing time and is very suitable branding activities towards a purchasing power target group.

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Gardermoen

Perrong

This large format is a favorite among airlines, car manufacturers and others «high than »brands, who want to communicate long term and relevant with a very attractive and strong purchasing power target group.  

Gardermoen platform

Large format

Backlit

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution
Gardermoen Station
Barcode

Banners

Large brand-building formats that ensure good attention

Commuter

Banner

Large formats create great expectations for a brand, and we offer banners at both Oslo S and Gardermoen Station. These large formats are well visible too de travelers. Flatene is very suitable for brand-building activities, and they can all be purchased at long time.

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Barcode

Banner

The banners are placed on Barcode-side of Oslo S.. The banners are well visible to everyone who arrives in Oslo S from the sea side and train passengers leaving the station this way. 

Barcode

Large format

Impact

Impact

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

Oslo Central Station

Oslo S Perrong

Banner

The banner is located by tracks 13 & 14 - at the entrance to the old The airport train terminal. From here there are also trains to Ski, Gjøvik and Halden. The banner is over nine meters wide and is really a classic large format that stands out.

Oslo S.

Large format

Impact

Impact

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

Oslo Central Station

Gardermoen Check-in

Banner

The banners are strategically placed on the lift systemet on arrival at Gardermoen. They are clearly visible to everyone flytoget- and Vypassengers coming up the escalators. The space is offered with a longer viewing time and is very suitable brand-building communication towards a purchasing power target group. 

Gardermoen

Large format

Impact

Impact

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

OSL Gardermoen

Oslo S.

Track passage

At Oslo S, travelers must go through and passage on the way to or from the platforms. Here, advertisers have the opportunity to expose themselves with weight to the travelers on dominant banners. Each passage has 20 banners that give a dominance that many advertisers are looking for. This product sold flexibly in terms of both duration and scope. Advertisers can choose anything from one to all six declines.     

Oslo S.

Large format

Impact

Impact

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

Oslo Central Station

Oslo S.

IMPACT

Dominate one of Norway main collectivehub

Entrance & Escalator

Impact

Increasingly more outdoorsadvertisers want to dominate a location to create maximum effect. Services Productsr consistend of pregularly classic Banner and / or floor foil and 100% Share of Time on digital advertising surfaces where most of the visitors travel.

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Entrance

Impact

Entrance Impact is a product that allows advertisers to dominate the main entrance of Oslo S.. The advertisers have 100% Share of Time on the screens, floor foil in large formats, in addition to decorated columns.

Oslo S.
Oslo S.

100% SOT

On digital surfaces

Impact

Impact

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Oslo S is one of Norway's most important public transport hubs. The station er i still development og attracts far more than just the travelers. Østbanehallen is a popular destination for lunch visits and dinners, and from the station you go directly to two of Norway most visited malls - Byporten and Oslo City.

This product contains:
Digital
6x
Entrance Impact includes 100% Share of Time on six digital surfaces at the main entrance during the campaign period.
Floor foil
3x
There are large surfaces between the stair ledges and these are foiled. A total of three fields are foiled and are very visible to both those who enter and exit through the station's main entrance.
Column foil
4x
All four columns are decorated. From experience, we see that designs that break with the white that is there today work best. It is on these columns that the screens are located, so you have the opportunity to design an interaction between columns and screen.

Distribution

Oslo Central Station

Escalator

Impact

This is the most busy entrance at Oslo S. Escalator Impact pass of large classic bannere and 100% Share of Hour on the digital reclamethe surfaces in this area of ​​the station.

Oslo S.
Oslo S.

100% SOT

On digital surfaces

Impact

Impact

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Oslo S is one of Norway's most important public transport hubs. The station er i still development og attracts far more than just the travelers. Østbanehallen is a popular destination for lunch visits and dinners, and from the station you go directly to two of Norway most visited malls - Byporten and Oslo City.

This product contains:
Digital
10x
Escalator Impact includes 100% Share of Time on ten digital surfaces at the descent to the subway during the campaign period.
Banners
3x