This week, JCDecaux gathered around 150 customers, agencies and partners for the seminar "Let's DOOH this" at Majorstuen station. The theme was the development of the outdoor channel - with a particular focus on creative exploitation of the ever-increasing number of digital outdoor advertising spaces.
Outdoor advertising meets people right where life is lived – on their way to and from work, school and leisure activities. Through an inspiring professional program, participants gained insight into why outdoor advertising is one of the fastest growing media channels in Norway, and how digitalization has made the channel more flexible, targeted and measurable.
The program included, among other things:
• Media agency perspectives on the digital development of our channel
• Concrete advice to advertisers on what to consider when developing creative solutions for the outdoor channel, based on results from extensive impact studies in the UK
• Creative inspiration from five specially invited advertising agencies that have recently been playing around on our new digital X-Track screens
• An engaging post about how the subway has been a very important factor in the development of the city of Oslo
The seminar was an afternoon of good conversations and professional enrichment in somewhat special surroundings – in a large tent at Majorstuen Metro station.
Thank you to everyone who stopped by our DOOH seminar. An extra big thank you goes to the speakers and partners for their strong and creative contributions.
The engagement and feedback we received from participants along the way shows that interest in digital outdoor advertising and DOOH has never been greater. We are already looking forward to the next time – and to continuing the dialogue on how we can together exploit the opportunities in the outdoor channel even better.
