Oslo Central Station has over a million footfall every week. KLM had a take over at the main entrance at the station.
15 percent of all the visitors at the station use this entrance. The entrance leads to the main street Karl Johan, and the hub for the center of Oslo; Jernbanetorget.
Full take over
KLM had 100 percent Share of Voice. The Entrance Impacts includes floor graphics, fully wrapped columns, branded stairs and scrolling Eurosize posters.
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