From January 2026, JCDecaux will take over the media offering at Alti shopping centers across the country. This increase gives advertisers the opportunity to communicate with even wider geographical coverage on our advertising surfaces to an audience in buying mode.
The agreement means an increase of 96 digital advertising surfaces in 35 Alti centers stretching from Sortland in the north to Mandal in the south. In total, we at JCDecaux will have 442 digital advertising surfaces in our shopping center portfolio, which will consist of 93 shopping centers, from the new year. A distribution that will cover more than 30% of Norway's population, every single week! And! Even more centers and screens are being planned, but we will come back to this when it is completely clear.
Outdoor advertising in shopping malls gives advertisers the opportunity to communicate with their target groups when they are in the actual purchasing situation. These are advertising surfaces that are very well suited for both purchase-triggering and brand-building marketing activities.
The work of implementing the new digital advertising spaces in our sales and planning tools is almost complete, and just contact our sales department if you would like to discuss this further.
Want to know more about outdoor advertising in shopping malls? Read more here..
