JCDecaux Norway is proud to have emerged victorious from Bane NOR Eiendom's tender competition and will continue to be responsible for the media offering at all Norwegian railway stations, including Oslo Central Station, the country's largest and most important public transport hub, with almost one million visitors each week.
Since 2012, JCDecaux has had the task of providing advertising at Norwegian train stations. The tender competition focused on, among other things, mobilization ability, implementation and innovation.
JCDecaux has multiplied the value of the contract since they took over responsibility for advertising at our stations. We expect the positive development of the media offering to continue, thereby securing a significant rental amount for Bane NOR Eiendom and the financing of public transport in Norway, says Morten Stray Floberghagen, Director of Property Management at Bane NOR Eiendom.
Train travelers are a very attractive target group for advertisers. These are often young people and parents of young children, who use trains to and from school, work or other leisure activities. In 2024, a passenger record was also set with 81,9 million train boardings – the highest number ever (Source: Statistics Norway).
With this contract, JCDecaux will continue to dominate advertising in the Norwegian commuter market.
Defending this contract represents a significant victory for JCDecaux. The assignment from Bane NOR Eiendom gives us access to one of Norway's most effective advertising arenas. Over the past 13 years, we have continuously developed and digitized the advertising offering at Norwegian railway stations, and we have concrete plans to further improve our product in the coming period, says CEO Gisle Holst Roness of JCDecaux Norway, and continues:
Together with Bane NOR, we will look at the possibility of investing in larger formats, digitizing more stations and exploring the possibilities for B2B zones. Combined with a continuous development of our sales systems, programmatic opportunities and more use of data, we will be able to offer an even better product to our advertisers.
Outdoor media has had a very positive development in 2025, and the channel once again looks set to become one of the growth winners in the Norwegian media market. The primary reason for this progress is the ability to adapt to advertisers' needs, particularly through better documentation and digitalization.
Read more about the arena train and our media offerings here.
