Streets & Squares
Classic and digital advertising surfaces along the road, as well as in pedestrian streets and popular public areas
The arena
The arena is very suitable for both purchase-triggering and brand-building activities.
Our advertising installations give advertisers a natural presence in the most densely populated areas in Norway.
Advertisers have the opportunity to combine classic and digital advertisingeerrors. Sregularly classic formats in combination with Eurosize modulesor ddigital advertising space in pedestrian streets and along roads together with large digital formats i one of Norway's busiest shopping streets - Bogstadveien.
Fast national
and local coverage
Young target groups
Natural presence
19
Municipalities
13
cities
The audience at our arena Gater & Torg is a cross-section of Norway's urban population. A population that moves in the cityscape to shop or is on its way to or from school, work, cultural facilities, restaurants or anything else that the cities have to offer. Advertisers in this arena expose themselves to attractive target groups in a natural way and at times of the day when other media channels are not as effective.
42,1%
Weekly national coverage
30
Weekly VAC exposures
Generated by classic surfaces
12
Weekly viewed impressions (average)
Generated of digital surfaces
One of the strongest features of the outdoor advertising channel is to build coverage quickly in the most densely populated areas. Our classic advertising surfaces at the arena Gater & Torg are the foundation of this coverage work. Every week, these advertising spaces communicate with more than 40% of the population nationally.
Good coverage
Brand building
and purchase trigger
Natural presence
1522
Eurosize
29
Large formats
42,1%
Weekly national coverage
A major trend in the outdoor advertising channel in Norway is the digitalisation of advertising space in pedestrian streets and Secondly, popular audience areas. This increases flexibility considerably and makes it easier for Norwegian advertisers to tailor campaign solutions. We can easily steer the communication towards target groups in urban areas on certain days or times of the day - depending on the advertisers' wishese.
Flexible
Targeted
Cost effective
50
Screens
2
Large digital formats
4
cities
12
Weekly viewed impressions (average)
Premium
Large digital formats in the middle of Bogstadveien
100 pedestrians
Passes the screens weekly
300+ stores
In the immediate vicinity
394 tram departures
During the day
Bogstadweien
Premium
Ours big screens in a of the most important and busiest shopping streets in the capital, gir advertisers increased noteksameness og a clear presence towards a very attractive audience. Digital advertising space increases the flexibility of advertisers, and Vi offers advertising on the screens both per. day and night and week.
271 inches
Adaptive brightness
100% share of time
Brand building
Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.
Increased attention
Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.
Distribution
Bogstadveien 42
Bogstadveien 48
Specification
Static content
Size: 672 x 1218 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
Dynamic content
This product does not allow dynamic content. Only still images are allowed.
Delivery of files
Digital files: digitalt@jcdecaux.com
Help
Transformation
Flexible advertising in urban areas
50 screens
4K
4 cities
Oslo, Stavanger, Lillestrøm, Tønsberg
12
Weekly Viewed Impressions (average)
Streets & Squares
Transformation
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Aker Brygge
Transformation
Aker Brygge is one of Oslo's most attractive areas for shopping, business and nightlife.
Aker Brygge is a popular meeting place in central Oslo. The district has its peak season in the summer with its bustling nightlife and many restaurants. The district is also known for its decorated Christmas streets and cultural offerings throughout the year. A stone's throw away you will find the new National Museum and the Astrup Fearnley Museum.
Our screens are strategically placed to communicate effectively with visitors. They cover all passages, entrances and meeting places. With Digital Aker Brygge, advertisers cover all areas of Oslo's most exclusive meeting place.
26
Screens
+50
shops
132 114
Impressions per week
(average - SOT 8,3%)
Stavanger
Transformation
Stavanger is the center of Norway's third most populous region and has has gone from being the oil capital to becoming of the country energy capital.
Stavanger offers charming streets, trendy street art and some of the country's best restaurants.
The city center consists of many narrow pedestrian streets and open squares. This is also where cruise ships dock when they visit the city.
The screens are free-standing located in pedestrian streets or integrated in shelters. The screens are in full motion with 4K quality and communicate effectively with the most crowded areas in the center of Stavanger.
8
Screens
131 000
Population
24 362
Impressions per week
(average - SOT 8,3%)
Lillestrøm
Transformation
Lillestrøm municipality is the 4th largest in Viken. municipalities has a broad business community including Strømmen Storsenter, researchning environment at Kjeller and Norges Varemesse
Lillestrøm is often referred to as the capital of Romerike. The central location and proximity to Oslo has led to Lillestrøm establishing itself as the largest trade fair city in Norway. Every year, the Norwegian Trade Fair and X Meeting Point on Hellerudsletta attract thousands of visitors who use both hotel and restaurant facilities in the city all year round.
The screens are centrally located in the pedestrian street and on the square in Lillestrøm. Everyone has full exercise and hits the very heart of Lillestrøm center. Advertisers communicate effectively with the locals and the many visitors with digital outdoor advertising in super clear 4K quality.
8
Screens
87 000
Population
16 897
Impressions per week
(average - SOT 8,3%)
Tonsberg
Transformation
Tønsberg is Norway's 10th largest urban area and first and foremost the most important trading town in Vestfold and Telemark counties.
Tønsberg is Norway's oldest city and has just under 60 permanent residents. The city is one of the most popular summer destinations in Norway, and the population increases considerably during the summer months.
Our screens are strategically located in the pedestrian streets. It is the pedestrian streets that connect the city center. Tønsberg is thus a state-of-the-art outdoor advertising city. Advertisers here communicate effectively with both residents and the many visitors with digital outdoor advertising in 4K quality and full motion.
8
Screens
57 000
Population
16 897
Impressions per week
(average - SOT 8,3%)
Specification
Static content
Size: 2160 x 3840 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
Dynamic content
This product does not allow dynamic content. Only still images are allowed.
NB. The files must be delivered rotated -90 degrees counterclockwise
Delivery of files
Digital files: digitalt@jcdecaux.com
Help
Specification
Choose between Dynamic or Static Content.
We recommend that dynamic content is used, as this makes better use of the potential of the digital media format.
Dynamic content
Size: 1080 x 1920 px
Color code: RGB
Spot length: 10 sec
Frame rate: 25 fps
Bit rate: 8 mbit / s
Encoding: H264
File format: MP4
Static content
Size: 2160 x 3840 px
Color code: RGB
Resolution: 72 ppi
File format: JPG
NB. The files must be delivered rotated -90 degrees counterclockwise
Delivery of files
Digital files: digitalt@jcdecaux.com
Help
Roadside
Good locations in urban areas
33% coverage
Weekly national coverage
7,9 frequency
Number of times the message is viewed
11
Weekly VAC exposures
Big Cities
Roadside
These advertising surfaces provide good and fast coverage, and you can choose between three different modules. The distribution is the same, but the number of surfaces varies.
Good coverage
Backlit
Natural presence
A natural part of everyday life
Outdoor advertising is perceived by the public as not annoying and intrusive. At the same time, the outdoors is one of the media channels that creates the most attention around the advertiser message. The public can not opt out of outdoor advertising, nor is this something they want. We are namely - a natural part of everyday life.
Overview
City Roadside 150
19 municipalities
150 euro size
City Roadside 175
19 municipalities
150 euro size
27 Oslo backlight
City Roadside 300
19 municipalities
300 euro size
Key figures
28,7% National coverage
10,4% Oslo coverage
5 VAC exposures
4,4 Frequency
38% National coverage
60,8% Oslo coverage
8 VAC exposures
4,9 Frequency
33% National coverage
24% Oslo coverage
11 VAC exposures
7,9 Frequency
Distribution
Drammen
Egersund
Fredrikstad
Gjesdal
Haugesund
Karmoy
Clap
Lillestrøm
Moss
Oslo
Porsgrunn
Randaberg
Sandnes
Sarpsborg
Skien
Sola
Stavanger
Time
Tonsberg
Specification
Size: 1185 x 1750 mm
Light dimensions: 1160 x 1710 mm
Color code: CMYK
Resolution: 100 dpi
File format: PDF
Dynamic content
This product does not allow dynamic content. Only still images are allowed.
Delivery of files
Print files: motiv@jcdecaux.com
Help
Specification
Size: 3135x2300 mm
Light dimensions: 3000x2100 mm
Color code: CMYK
Resolution: 150 dpi
File format: PDF
Dynamic content
This product does not allow dynamic content. Only still images are allowed.
Delivery of files
Print files: motiv@jcdecaux.com
Help
Roadside
Good locations in the Rogaland and Stavanger region
84,4% coverage
Weekly coverage in the Stavanger region
14,9 frequency
Number of times the message is viewed
6
Weekly VAC exposures
Stavanger & Rogaland
Roadside
Rogaland county is Norway's fourth largest in population and consists of 23 municipalities. Roadside products consist of shelters and free-standing advertising carriers distributed in pedestrian streets, squares and along the main exit roads.
Good coverage
Backlit
Natural presence
A natural part of everyday life
Outdoor advertising is perceived by the public as not annoying and intrusive. At the same time, the outdoors is one of the media channels that creates the most attention around the advertiser message. The public can not opt out of outdoor advertising, nor is this something they want. We are namely - a natural part of everyday life.
Overview
Stavanger
75 Eurosize
Roadside Stavanger has a unique distribution of shelters and independent advertising carriers. The series covers the city center and the busiest access roads.
Rogaland
150 Eurosize
Rogaland county has 482 inhabitants and the series covers, cities, towns and the busiest access roads.
Key figures
14,6 Frequency
Distribution
Backlit
Large formats in central Oslo
61% coverage
Weekly coverage in Oslo
5,4 frequency
Number of times the message is viewed
2
Weekly VAC exposures
Oslo
Backlit
Oslo Backlite is a network existing of large backlit advertisingerrors, centrally located in the capital. This network provides advertisers very good coverage for the city's population og is a favorite among advertisers who have Oslo's population as their main target group. The big ones backlit The advertising surfaces are particularly suitable for brand-building activities.
Large formats
Backlit
Brand builder
Brand building
Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.
Increased attention
Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.
Distribution
Bergensgata
Bishop Gunnerus Gate
Ekebergveien
Gallows mountain
Hofsveien
Josefine Street
Lower Kalbakvei
Skøyen Station
Trondheimsveien
Tvetenveien
Uranienborgveien
The spring road
Banners
Extra large formats in central Oslo
46 m²
Brand builder
Specification
Static content
Size: 8910 x 5510 mm
Color code: CMYK
Resolution: 150 dpi
File format: PDF
Large files: 10% size
Dynamic content
This product does not allow dynamic content. Only still images are allowed.
Delivery of files
Print files: motiv@jcdecaux.com
Help
Combination series
Combine all the arenas
Classic
Combination series
JCDecaux offers three: various classic combination series, all of which are distributed on both Streets & The Square, Shopping and Commuter arenas. The series is designed to provide such a wide National coverage as possible. One of the series is in addition reinforced with large advertising space in Oslo. This for to provide advertisingreno extra Press in that area of the country where the battle for audience attention is greatest.
Streets & Squares
Shopping
Commuter
Total 325
47,9%
Weekly national coverage
10
Weekly VAC exposures
Generated by classic surfaces
Total 355
51,4%
Weekly national coverage
13
Weekly VAC exposures
Generated by classic surfaces
Total 650
52,4%
Weekly national coverage
22 236 546
Weekly VAC exposures
Generated by classic surfaces
Distribution
Asker
Bergen
Baerum
Drammen
Eigersund
Fredrikstad
Gjesdal
Hamar
Haugesund
Horten
Karmoy
Clap
Kongsberg
Kristiansand
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Moss
Northern Follo
Oslo
Porsgrunn
Randaberg
Ringerike
Sandnes
Sarpsborg
Skien
Sola
Stavanger
Steinkjer
Stjordal
Time
Tromsø
Trondheim
Tonsberg
Ullensaker
Vestby
Ås
Digital
Combination series
Services two different digital combination series both of which are distributed on our arenas - Digital Total and Digital Total Oslo. Begge series gives advertisers the opportunity to communicate effectively with a large the audience as weekday moves in the cityscape, at shopping centers and at train stations in the most densely populated areas in Norway.
Streets & Squares
Shopping
Commuter
Total Digital Oslo
This digital combination series gives advertisers 60% Oslo coverage every single week. Digital Total Oslo consists of 153 digital advertising spaces, distributed at 13 shopping centers, three train stations and at Aker Brygge. Weekly prices vary due to seasonal variations for the audience levels.
59,3%
Weekly coverage in Oslo municipality
6
Weekly viewed impressions
(average - SOT 8,3%)
Distribution
Aker Brygge
CC West
Hauketo Station
Holmlia Centre
Lambertseter center
Linderud Centre
National Theater Station
Oslo Central Station
Skøyen Station
Stovner Center
Bryn Centre
Manglerud Centre
The square building
Grorud Centre
Oslo City
Totally digital
This is our biggest digital combination victory. Digital Total consists of 491 digital advertising spaces in a total of 32 municipalities - spread over 61 shopping centers, 12 train stations and pedestrian streets in four cities. This powerful digital series delivers national coverage and is particularly strong in cities and densely populated areas. Weekly prices vary due to seasonal variations for the audience levels.
29,8%
Weekly national coverage
9
Weekly viewed impressions
(average - SOT 8,3%)
Distribution
Bergen
Baerum
Drammen
Elverum
Fredrikstad
Halden
Hamar
Haugesund
Horten
Kongsberg
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Nesodden
Northern Follo
Oslo
Porsgrunn
Ringerike
Sarpsborg
Skien
Stavanger
Stjordal
Tromsø
Trondheim
Tonsberg
Ullensaker
Ås
