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Streets & Squares

Classic and digital advertising surfaces along the road, as well as in pedestrian streets and popular public areas

The arena

The arena is very suitable for both purchase-triggering and brand-building activities.  

Our advertising installations give advertisers a natural presence in the most densely populated areas in Norway.  

Advertisers have the opportunity to combine classic and digital advertisingeerrors. Sregularly classic formats in combination with Eurosize modulesor ddigital advertising space in pedestrian streets and along roads together with large digital formats i one of Norway's busiest shopping streets - Bogstadveien. 

Aker Brygge
Fast national
and local coverage
Young target groups
Natural presence

19

Municipalities

13

cities

The audience at our arena Gater & Torg is a cross-section of Norway's urban population. A population that moves in the cityscape to shop or is on its way to or from school, work, cultural facilities, restaurants or anything else that the cities have to offer. Advertisers in this arena expose themselves to attractive target groups in a natural way and at times of the day when other media channels are not as effective.

Aker Brygge

42,1%

Weekly national coverage

30

Weekly VAC exposures

Generated by classic surfaces 

12

Weekly viewed impressions (average)

Generated of digital surfaces 

One of the strongest features of the outdoor advertising channel is to build coverage quickly in the most densely populated areas. Our classic advertising surfaces at the arena Gater & Torg are the foundation of this coverage work. Every week, these advertising spaces communicate with more than 40% of the population nationally.

Outdoor advertising in Stavanger
Good coverage
Brand building
and purchase trigger
Natural presence

1522

Eurosize

29

Large formats

42,1%

Weekly national coverage

A major trend in the outdoor advertising channel in Norway is the digitalisation of advertising space in pedestrian streets and Secondly, popular audience areas. This increases flexibility considerably and makes it easier for Norwegian advertisers to tailor campaign solutions. We can easily steer the communication towards target groups in urban areas on certain days or times of the day - depending on the advertisers' wishese.   

Tonsberg
Flexible
Targeted
Cost effective

50

Screens

2

Large digital formats

4

cities

12

Weekly viewed impressions (average)

Premium

Large digital formats in the middle of Bogstadveien

100 pedestrians

Passes the screens weekly

300+ stores

In the immediate vicinity

394 tram departures

During the day

Bogstadweien

Premium

Bogstadveien is one of the main arteries in the capital. Here you will find a large selection of exciting and exclusive shops, in addition to some of the most popular restaurants, cafes and nightclubs in Oslo. The premium screens are six meters high and have a full 21m2 of advertising space.
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Bogstadweien

Premium

Ours big screens in a of the most important and busiest shopping streets in the capital, gir advertisers increased noteksameness og a clear presence towards a very attractive audience. Digital advertising space increases the flexibility of advertisers, and Vi offers advertising on the screens both per. day and night and week.

Bogstadweien
Bogstadweien

271 inches

Adaptive brightness

100% share of time

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution

Bogstadveien 42

Bogstadveien 48

Stavanger

Transformation

Flexible advertising in urban areas

50 screens

4K

4 cities

Oslo, Stavanger, Lillestrøm, Tønsberg

12

Weekly Viewed Impressions (average)

Streets & Squares

Transformation

As the only outdoor player in Norway, JCDecaux offers full-motion advertising on streets and squares. The screens are strategically located in the most crowded areas of the cities. Advertisers have full flexibility in relation to location choices and campaign period.
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Aker Brygge

Transformation

Aker Brygge is one of Oslo's most attractive areas for shopping, business and nightlife. 

Aker Brygge Shopping
Aker Brygge
Aker Brygge
Digital outdoor advertising at Aker Brygge

Aker Brygge is a popular meeting place in central Oslo. The district has its peak season in the summer with its bustling nightlife and many restaurants. The district is also known for its decorated Christmas streets and cultural offerings throughout the year. A stone's throw away you will find the new National Museum and the Astrup Fearnley Museum. 

Our screens are strategically placed to communicate effectively with visitors. They cover all passages, entrances and meeting places. With Digital Aker Brygge, advertisers cover all areas of Oslo's most exclusive meeting place. 

26

Screens

+50

shops

132 114

Impressions per week

(average - SOT 8,3%)

Stavanger

Transformation

Stavanger is the center of Norway's third most populous region and has has gone from being the oil capital to becoming of the country energy capital.

Stavanger Reading School
Stavanger
Digital outdoor advertising in Stavanger

Stavanger offers charming streets, trendy street art and some of the country's best restaurants.  
The city center consists of many narrow pedestrian streets and open squares. This is also where cruise ships dock when they visit the city.  

The screens are free-standing located in pedestrian streets or integrated in shelters. The screens are in full motion with 4K quality and communicate effectively with the most crowded areas in the center of Stavanger. 

8

Screens

131 000

Population

24 362

Impressions per week

(average - SOT 8,3%)

Lillestrøm

Transformation

Lillestrøm municipality is the 4th largest in Viken. municipalities has a broad business community including Strømmen Storsenter, researchning environment at Kjeller and Norges Varemesse 

Lillestrøm
Lillestrøm
Digital outdoor advertising in Lillestrøm

Lillestrøm is often referred to as the capital of Romerike. The central location and proximity to Oslo has led to Lillestrøm establishing itself as the largest trade fair city in Norway. Every year, the Norwegian Trade Fair and X Meeting Point on Hellerudsletta attract thousands of visitors who use both hotel and restaurant facilities in the city all year round. 

The screens are centrally located in the pedestrian street and on the square in Lillestrøm. Everyone has full exercise and hits the very heart of Lillestrøm center. Advertisers communicate effectively with the locals and the many visitors with digital outdoor advertising in super clear 4K quality. 

8

Screens

87 000

Population

16 897

Impressions per week

(average - SOT 8,3%)

Tonsberg

Transformation

Tønsberg is Norway's 10th largest urban area and first and foremost the most important trading town in Vestfold and Telemark counties.

Tonsberg
Tonsberg

Tønsberg is Norway's oldest city and has just under 60 permanent residents. The city is one of the most popular summer destinations in Norway, and the population increases considerably during the summer months.  

Our screens are strategically located in the pedestrian streets. It is the pedestrian streets that connect the city center. Tønsberg is thus a state-of-the-art outdoor advertising city. Advertisers here communicate effectively with both residents and the many visitors with digital outdoor advertising in 4K quality and full motion. 

8

Screens

57 000

Population

16 897

Impressions per week

(average - SOT 8,3%)

Drammen

Roadside

Good locations in urban areas

33% coverage

Weekly national coverage

7,9 frequency

Number of times the message is viewed

11

Weekly VAC exposures

Big Cities

Roadside

Roadside products consist of shelters and free-standing advertising carriers - distributed in pedestrian streets, squares, along exit roads in densely populated areas. 

These advertising surfaces provide good and fast coverage and you can choose between three different modules. The distribution is the same, but the number of surfaces varies.  

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Big Cities

Roadside

These advertising surfaces provide good and fast coverage, and you can choose between three different modules. The distribution is the same, but the number of surfaces varies.

Drammen
Drammen
Drammen

Good coverage

Backlit

Natural presence

A natural part of everyday life

Outdoor advertising is perceived by the public as not annoying and intrusive. At the same time, the outdoors is one of the media channels that creates the most attention around the advertiser message. The public can not opt ​​out of outdoor advertising, nor is this something they want. We are namely - a natural part of everyday life.

Overview
City Roadside 150

19 municipalities
150 euro size

City Roadside 175

19 municipalities
150 euro size
27 Oslo backlight

City Roadside 300

19 municipalities
300 euro size

Key figures

28,7% National coverage
10,4% Oslo coverage
5 VAC exposures
4,4 Frequency

38% National coverage
60,8% Oslo coverage
8 VAC exposures
4,9 Frequency

33% National coverage
24% Oslo coverage
11 VAC exposures
7,9 Frequency

Distribution

Drammen
Egersund
Fredrikstad
Gjesdal
Haugesund
Karmoy
Clap

Lillestrøm
Moss
Oslo
Porsgrunn
Randaberg
Sandnes
Sarpsborg

Skien
Sola
Stavanger
Time
Tonsberg

Stavanger

Roadside

Good locations in the Rogaland and Stavanger region

84,4% coverage

Weekly coverage in the Stavanger region

14,9 frequency

Number of times the message is viewed

6

Weekly VAC exposures

Stavanger & Rogaland

Roadside

Rogaland county has about 500 000 residents, and the series covers in addition to cities and towns, the main access roads with very high traffic. Stavanger Roadside and Rogaland Roadside is distributed on shelters and free-standing advertising carriers.
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Stavanger & Rogaland

Roadside

Rogaland county is Norway's fourth largest in population and consists of 23 municipalities. Roadside products consist of shelters and free-standing advertising carriers distributed in pedestrian streets, squares and along the main exit roads.

Haugesund
Stavanger
Stavanger

Good coverage

Backlit

Natural presence

A natural part of everyday life

Outdoor advertising is perceived by the public as not annoying and intrusive. At the same time, the outdoors is one of the media channels that creates the most attention around the advertiser message. The public can not opt ​​out of outdoor advertising, nor is this something they want. We are namely - a natural part of everyday life.

Overview
Stavanger

75 Eurosize

Roadside Stavanger has a unique distribution of shelters and independent advertising carriers. The series covers the city center and the busiest access roads.

Rogaland

150 Eurosize

Rogaland county has 482 inhabitants and the series covers, cities, towns and the busiest access roads.

Key figures
79,6% coverage in Statusanger region
3 VAC exposures
14,6 Frequency
84,2% coverage in Statusanger region
6 VAC exposures
14,8 Frequency

Distribution
Stavanger
Haugesund
Karmoy
Clap
Randaberg
Sandnes
Sola
Stavanger
Time

Backlit

Large formats in central Oslo

61% coverage

Weekly coverage in Oslo

5,4 frequency

Number of times the message is viewed

2

Weekly VAC exposures

Oslo

Backlit

Oslo Backlite are large profile-building advertising areas with the very best placements in the cityscape. The series provides good coverage and is located in prestigious places in shopping areas, in the busiest city center streets and along access roads.
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Oslo

Backlit

Oslo Backlite is a network existing of large backlit advertisingerrors, centrally located in the capital. This network provides advertisers very good coverage for the city's population og is a favorite among advertisers who have Oslo's population as their main target group. The big ones backlit The advertising surfaces are particularly suitable for brand-building activities. 

Oslo Backlite
Oslo Backlite

Large formats

Backlit

Brand builder

Brand building

Large formats create great expectations for a brand, and are therefore particularly suitable for brand-building communication. Communication that attracts attention from new customers or gives existing customers an experience that they have already made a wise choice.

Increased attention

Large formats provide increased attention. Large formats also significantly increase the likelihood that the audience will get the sender (advertiser) and the advertising message.

Distribution
Akersberget
Bergensgata
Bishop Gunnerus Gate
Ekebergveien
Gallows mountain
The Greenland camp
Hofsveien
Josefine Street
Lower Kalbakvei
Skøyen Station
Sørkedalsveien
Trondheimsveien
Tvetenveien
Uranienborgveien
The spring road
Fredensborg

Banners

Extra large formats in central Oslo

46 m²

Brand builder

Streets & Squares

Banners

Large formats create great expectations for a brand. Deat large formatenes is well visiblee for walking, cycling and driving who every day pass these the advertising space. Banners are well suited for brand building and can be purchased for a long time. 
Combination series DIgital

Combination series

Combine all the arenas

Classic & Digital

Combination series

Our advertising arenas have different strengths. In order for advertisers to have the opportunity to utilize these at the same time, we offer classic and digital combination series. These provide our advertiserse widest coverage nationally and extra pressure in cities where competition between advertisers is fiercest. 
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Classic

Combination series

JCDecaux offers three: various classic combination series, all of which are distributed on both Streets & The Square, Shopping and Commuter arenas. The series is designed to provide such a wide National coverage as possible. One of the series is in addition reinforced with large advertising space in Oslo. This for to provide advertisingreno extra Press in that area of ​​the country where the battle for audience attention is greatest. 

Combination series Classic
Combination series Classic

Streets & Squares

Shopping

Commuter

Total 325
With a total of 325, advertisers get distribution in all of JCDecaux's 39 municipalities. This is a nationwide series that has an optimal combination of surfaces in the Gater & Torg, Pendler and Shopping arenas. The series delivers maximum coverage cost-effectively throughout JCDecaux's Eurosize distribution.

47,9%

Weekly national coverage

10

Weekly VAC exposures

Generated by classic surfaces 
Total 355
This is a powerful combination series, distributed in all arenas in 39 Norwegian municipalities. The series has also been reinforced with 27 Oslo Backlite surfaces, which contributes to valuable coverage in the most densely populated area in Norway.

51,4%

Weekly national coverage

13

Weekly VAC exposures

Generated by classic surfaces 
Total 650
This is our largest combination series, distributed in all arenas. The series is nationwide with distribution in as many as 39 municipalities. A total of 650 delivers maximum coverage and high frequency within the entire JCDecaux Eurosize distribution.

52,4%

Weekly national coverage

22 236 546

Weekly VAC exposures

Generated by classic surfaces 
Distribution

Asker
Bergen
Baerum
Drammen
Eigersund
Fredrikstad
Gjesdal
Hamar
Haugesund
Horten
Karmoy
Clap
Kongsberg

Kristiansand
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Moss
Northern Follo
Oslo
Porsgrunn
Randaberg
Ringerike
Sandnes

Sarpsborg
Skien
Sola
Stavanger
Steinkjer
Stjordal
Time
Tromsø
Trondheim
Tonsberg
Ullensaker
Vestby
Ås

Digital

Combination series

Services two different digital combination series both of which are distributed on our arenas - Digital Total and Digital Total Oslo. Begge series gives advertisers the opportunity to communicate effectively with a large the audience as weekday moves in the cityscape, at shopping centers and at train stations in the most densely populated areas in Norway. 

Combination series Digital

Streets & Squares

Shopping

Commuter

Total Digital Oslo

This digital combination series gives advertisers 60% Oslo coverage every single week. Digital Total Oslo consists of 153 digital advertising spaces, distributed at 13 shopping centers, three train stations and at Aker Brygge. Weekly prices vary due to seasonal variations for the audience levels.

59,3%

Weekly coverage in Oslo municipality

6

Weekly viewed impressions

(average - SOT 8,3%) 
Distribution

Aker Brygge
CC West
Hauketo Station
Holmlia Centre
Lambertseter center
Linderud Centre
National Theater Station

Oppsal Center
Oslo Central Station
Skøyen Station
Stovner Center
Bryn Centre
Tveita Center
Manglerud Centre
The square building
Grorud Centre
Oslo City
Totally digital

This is our biggest digital combination victory. Digital Total consists of 491 digital advertising spaces in a total of 32 municipalities - spread over 61 shopping centers, 12 train stations and pedestrian streets in four cities. This powerful digital series delivers national coverage and is particularly strong in cities and densely populated areas. Weekly prices vary due to seasonal variations for the audience levels.

29,8%

Weekly national coverage

9

Weekly viewed impressions

(average - SOT 8,3%) 
Distribution
Asker
Bergen
Baerum
Drammen
Elverum
Fredrikstad
Halden
Hamar
Haugesund
Horten
Kongsberg
Kongsvinger
Larvik
Lier
Lillehammer
Lillestrøm
Lørenskog
Nesodden
Northern Follo
Oslo
Porsgrunn
Ringerike
Sandnes
Sarpsborg
Skien
Stavanger
Stjordal
Tromsø
Trondheim
Tonsberg
Ullensaker
Ås

Prices Gater & Torg

Classical

Digital