Street Square
Classic and digital advertising surfaces along the road, as well as in pedestrian streets and popular public areas
The arena
The arena is very suitable for both purchase-triggering and brand-building activities.
Our advertising installations give advertisers a natural presence in the most densely populated areas in Norway.
Advertisers have the opportunity to combine classic and digital advertising surfaces. Large classic formats in combination with Eurosize modules, or digital advertising surfaces in pedestrian streets and along roads together with digital large formats in one of Norway's busiest shopping streets – Bogstadveien.
Fast national
and local coverage
Young target groups
Natural presence
19
Cities and towns
The audience at our arena Gater & Torg is a cross-section of Norway's urban population. A population that moves in the cityscape to shop or is on its way to or from school, work, cultural facilities, restaurants or anything else that the cities have to offer. Advertisers in this arena expose themselves to attractive target groups in a natural way and at times of the day when other media channels are not as effective.
42,1%
Weekly national coverage
40 264 490
Weekly VAC exposures
Generated by classic surfaces
1 022 676
Weekly viewed impressions (average)
Generated of digital surfaces e.g. Bogstadveien
One of the strongest features of the outdoor advertising channel is to build coverage quickly in the most densely populated areas. Our classic advertising surfaces at the arena Gater & Torg are the foundation of this coverage work. Every week, these advertising spaces communicate with more than 40% of the population nationally.
Good coverage
Brand building
and purchase trigger
Natural presence
1455
Eurosize
36
Large formats
42,1%
Weekly national coverage
A main trend in the outdoor advertising channel in Norway is the digitization of advertising surfaces in pedestrian streets and other popular public areas. This increases flexibility considerably and makes it easier for Norwegian advertisers to tailor campaign solutions. We can easily manage the communication towards target groups in urban areas on specific days or times of the day - depending on the advertisers' wishes.
Flexible
Targeted
Cost effective
59
Screens
2
Large digital formats
5
cities
1 022 676
Weekly viewed impressions (average) e.g. Bogstadveien