“The world has never been closer” is the tagline to Norwegian. To show this they are using Augmented Reality technology and motion sensors combined with DOOH. The result is a fascinating Innovate campaign that let you control the perspective of the image due to where you stand.
This is the first time this type of technology has been used in Outdoor advertising as far as our research tells us, says Developer Michel de Brisis at TRY Apt. We’ve been working on this solution for nearly two years and I am so happy to see this live and 100% working. Our plan is to go live with this into other markets for Norwegian, says de Brisisi.
The campaign was done on a digital panel at Norway’s second largest train station – National Theatre Station
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