September 2018

Coca

Station Domination by Coca-Cola

  • By pettervig
  • Sep 5th, 2018
  • News

“Red is the new black” is the name of the campaign when Coca Cola reveals the new design of the sugar free Coca Cola. The black Zero has become red and has a new name. Coca Cola says that this is one of the biggest adjustments to their brand throughout history. They have selected Norway ad one of the first countries in the world to bring about this change. Grand event Utilizing Station Domination at Oslo Central Station was a central part of the launch. Big, dominating surfaces, both classic and digital, were used. Special formats such as 60 sqm

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Kristin Bredo-Olsen

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