As a media channel, outdoor advertising is becoming increasingly digital, and more and more advertisers are looking for the flexibility and elegant appearance that characterises digital outdoor advertising. At JCDecaux, we are therefore increasing our digital capacity by an entire 225 % in 2015/2016.
As always, we are concerned with quality, and will use extensive resources on implementing this increase professionally. We only use quality panels at locations with large numbers of people, and have technical installations that show the number of visitors and how people move within the different arenas. This helps us to quality assure the panels’ positions, so that the advertisers’ communication is as effective as possible.