Norway’s largest commuter network
Urbanisation and increased focus on the environment have resulted in huge growth in the number of journeys in Norway made by train. This figure has increased by an entire 68 % in the past ten years, with 75 million journeys being made by train in Norway in 2014. The increase is largest among the daily commuters in the InterCity triangle (Skien – Lillehammer – Halden – through Oslo), and around 80 % of all train journeys made in Norway are undertaken within these geographical boundaries.
We know that people are spending increasing amounts of time outside their homes, and that people on the move are more receptive to commercial messages than others. Members of the population in the areas surrounding the largest cities are using the train as a method of transport more and more often. We reach these commuters effectively with our faces, often several times a day.