Classic

We reach all of Norway

Classic outdoor advertising is one of the most important and traditional channels within the Norwegian media market. It is important for advertisers, since the channel is able to communicate comfortably and broadly to attractive target groups – young people and families in the country’s most densely populated areas. The channel is important for consumers, because they trust and “listen to” communication that comes from classic faces. In other words, outdoor advertising is important because it is a part of everyday life.

Our classic faces comprise the backbone of our activities, and we handle our faces with care. We never compromise on quality. Our installations shall always be clean and attractive, and situated in the best locations. They stand proudly where people live and move – where Norwegian advertisers wish to be present with their message.

53%

National coverage

100M

Total impressions pr. week

46

Municipalities

4 000

Faces

Why OOH?

Advertisers choose outdoor advertising due to its qualities, which are crucial to any media strategy. In 2015, 81 % of all winners at Cannes Lions had outdoor advertising as a part of their media mix.

A natural part of everyday life.
Outdoor advertising is a natural part of everyday life and reaches attractive target groups effectively and at other times of the day than other media channels. The public cannot turn off outdoor advertising, and surveys show that people respond more often to impressions from our channel than they do when they see or hear commercial messages via platform-based channels.

Outdoor advertising gives campaigns that something extra.
Our faces make products and the advertiser shine extra brightly. There is significant power in outdoor advertising, and good creative solutions create fame. Outdoor advertising is often used as a kick-starter for viral dissemination.

Outdoor advertising builds brands.
Norwegian advertisers are demonstrating an ever-increasing understanding of the importance of brand building. This can best be done by creating expectations and providing good experiences. The media’s role lies in creating expectations, and there are few ways – if any – to do this better than with outdoor advertising. Our faces communicate broadly with high frequency, and are in other words one of the most important tools in an advertiser’s toolbox when the aim is to establish good, long-term relations with customers.

The smart media channel

Outdoor advertising has been used by the largest brands in the world for generations. See how outdoor advertising will continue to function into the future by viewing the video below.

An ever-increasing audience

The population growth in Norway is relatively the greatest in Europe, and 85 % of this growth is happening in and around the largest cities – where we are present with our Eurosize panels, whether on street furniture within the cityscape itself, in shopping centres or at the train station – and often at all or several arenas in the same city. The growth in the audience for our advertising channel is in other words extremely significant, and at JCDecaux we take great pride in offering high quality, attractive locations and design, and an effective maintenance concept.

Products

No. of facesDistributionCampaign period

Price in NOK

Storby Roadside48020 municipalitiesOne week

1,317,000

Oslo Roadside100OsloOne week

368,000

Rogaland Roadside160RogalandOne week

394,000

Stavanger Roadside75StavangerOne week

207,000

Aker Brygge20Aker BryggeOne week

from 120,000

Aker Brygge Premium1Aker BryggeEight week

from 652,000

Digital Aker Brygge7Aker BryggeOne week

150,000

City Backlite31OsloOne week

285,000

Digital XXL Bogstadveien1Bogstadveien, OsloOne Week

650,000

Proximity1 – 5Please contactOne week

6,900 pr face

6 – 19Please contactOne week

6,400 pr face

20 – 49Please contactOne week

5,400 pr face

50+Please contactOne week

4,300 pr face